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Is Sony Supporting the Christian Right?

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Is SONY pandering to the Christian far right? With their release of their first Left Behind Series movie, it would seem that they are attempting to profit from the hugely successful book series based on the belief by right wingnut evangelicals that with the heating up of conflict in the middle east, the anti-christ will come, then the messiah will return and all those who have taken Jesus into their hearts-- living and dead-- will be raised up to heaven, and the rest of the humans on the planet will be "left behind."

A NY Times article reports

"The film, with a production budget of close to $10 million, has an openly devout tone and a missionary message, along with a missionary marketing plan: 3,200 churches showed the film last month in exchange for a modest licensing fee of about $100 per site.

But the producer Peter Lalonde, a Christian who brought the movie rights to Sony last year in the wake of the success of "The Passion of the Christ," said the studio was continuing to underserve the religious market, even with that grass-roots screening effort."


Frankly, this writer would not be happy to see Sony pictures supporting this kind of story. It encourages the religious right to ignore the present, to not feel responsible for the need to make peace, to take care of the environment, to even get along.

If I was certain that Sony Pictures was enthusiastically pitching the product, I'd lean towards avoiding Sony made films. But I'm not so sure that's the case.


The NY Times article reports,
Peter Lalonde, a Christian who brought the movie rights to Sony last year in the wake of the success of "The Passion of the Christ," said the studio was continuing to underserve the religious market, even with that grass-roots screening effort.

"It has been a battle," said Mr. Lalonde, who called Sony's $1.2 million marketing budget for the picture inadequate. "It's been just a fascinating ride for us. Enlightening. Everybody sees this marketplace, but there's a barrier to entry, which is a cultural barrier."


Yes. I'd agree thee's a cultural barrier. Or we might consider it a reality barrier. This book series is treated by many, many readers, not as entertaining fiction, but as a loose description of the reality they fantasize is unfolding. The Bush administration has been pandering to this group of people since Bush started running for office.

Sony should know that there is a price to be paid for pandering to extremists. But so far, I'm not ready to stop watching Sony films. Matter of fact, I'm feeling okay with the way they handled it.

They may lose the rights to future sequels in the Left Behind book series because the producer isn't satisfied with Sony's marketing efforts.

We have enough problems with Talibanic fundamentalists here in the US. We don't need major corporations encouraging the insanity.

Frankly, I tried, for at least 15 minutes, to find an email address for Sony's home office, either in the US or Japan, but couldn't find one. If I had, it would be here, so you could contact them and tell them that you consider this kind of movie partisan and extremist, and something that would incline you to avoid purchasing Sony Products. If you find some good email addresses, drop me a note and I'll add them to this article.

 

Rob Kall is executive editor, publisher and website architect of OpEdNews.com, Host of the Rob Kall Bottom Up Radio Show (WNJC 1360 AM), and publisher of Storycon.org, President of Futurehealth, Inc, and an inventor . He is also published regularly on the Huffingtonpost.com

Listen to over 200 of Rob's Podcast interviews here.

Rob is, with Opednews.com the first media winner of the Pillar Award for supporting Whistleblowers and the first amendment.


With his experience as architect and founder of a technorati top 100 blog, he is also a new media / social media consultant and trainer for corporations, non-profits, entrepreneurs and authors.

Rob is a frequent Speaker on the bottom-up revolution, politics, The art, science and power of story, heroes and the hero's journey and Positive Psychology. He is a campaign consultant specializing in tapping the power of stories for issue positioning, stump speeches and debates, and optimizing tapping the power of new media. Watch me speaking on Bottom up economics at the Occupy G8 Economic Summit, here.

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