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Whitewashing the Ugly Face of Capitalism

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Glossary of Major Distortions Comprising False Equations and Unchallenged Assertions


(NOTE: This essay is a revised version of the original first published in the fall of 1982 in the premiere edition of Cyrano's Journal, America's First Radical Media Review. )

By Patrice Greanville


Capitalism is preferentially identified by its euphemisms: "Free Enterprise," "market system," "private enterprise." "the American Way," etc. Overt and pervasive partisanship in support of capitalism is not regarded by the American media as an ideological bias negating professional "objectivity" but rather comparable to the serene acceptance of natural laws.


1 Capitalism = human nature

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This propaganda equation is one of the oldest and most effective ideological weapons utilized in defense of capitalism. It pays off handsomely in a number of important ways. First, if capitalism is congruent with "human nature," then the capitalist system must be the most "natural" and "logical" form of social organization, as people will have a built-in tendency to observe its basic rules. Second, "human nature," as defined in bourgeois terms (which the press of course follows) is characterized by two significant traits: immutability and unalterable egoism.

The first "fact" automatically discourages most efforts at seriously reforming, let alone revolutionizing, society. Why should anyone bother if in the end the stubborn intractability of human nature will render all schemes for change and improvement of social conditions worthless and utopian? It's evident that when sufficient numbers of people are made to believe that an eternal, immutable and invincible "human nature" will time and again scuttle the best-laid plans and the costliest sacrifices for change, then most threats to the status quo will be defanged at the outset.

The second "fact," addressing the supposed individualistic nature of people, provides a convenient justification for the harsh, dog-eat-dog conditions that prevail under the so-called free-enterprise system. In this vision, all human motivation is supposed to flow from the desire for pecuniary gain and self-aggrandisement. Individuals are perceived uni-dimensionally as simple atoms of unrelenting hedonism, constantly pursuing the calculus of profit and loss, pain and pleasure, as they irrepressibly "maximize" their options to fulfill the dictates of hopelessly greedy natures. This is the fabled "homo economicus" of free market literature; the heroic "rugged individualist" so dear to conservatives, and supposedly the creature on which all human progress and wealth depend. But why do the media--and especially the wilier corporate apologists-- embrace this tack with so much fervor? As suggested above, the very possibility of changing things is a highly contested ideological area. Radicals argue that society can and should be drastically changed. Conservatives (and the media, which incorporates the mildly reformist liberal viewpoint) contend that nothing basic can or should be changed because our behavior is rooted in an unchanging human nature true for all epochs, systems, and states of human evolution, and, besides, the system is quite sound as it is. History, however, when properly read, is not very kind to conservative social science. As economists E.K. Hunt and Howard Sherman have pointed out, "human nature" seems quite adept at changing to reflect each new set of prevailing social circumstances.

Thus, "it's no coincidence that the dominant view or ideology under slavery supports slavery; that under serfdom [it] supports serfdom; and that under capitalism [it] supports capitalism. (...) Since our ideology is determined by our social environment, radical economists contend that a change in our socioeconomic structure will eventually change the dominant ideology. Before the Civil War most Southerners (including their social scientists and religious leaders) believed firmly that slavery, an essentially pre-capitalist, agricultural system, was natural and good; but after 100 years of dominance by capitalist socioeconomic institutions, most Southerners (including their social scientists and religious ministers) now declare that capitalism is "natural and good". So the dominant ideas of any epoch are not determined by "human nature" but by socioeconomic relations and can be changed by changes in these underlying relationships. There is thus hope for a completely new and better society with new and better views by most people." (F.K. Hunt and Howard J. Sherman, Economics, Harper & Row, 1978, p. xxviii.)

Further, if "human nature" is inherently greedy, competitive and egoist, how do we explain altruism, sharing, selflessness and social cooperation, which can be readily observed to this day in many human institutions and societies throughout the world? It should be borne in mind that class-divided societies and private property made their appearance barely 10,000 years ago, roughly congruent with the rise of agriculture, food surpluses, sedentarism and animal-domestication, while the bulk of our time on earth as a species has been spent under tribal or primitive communitarianism which stressed familial bonds and a sharing of the commonwealth.

Question for our pro-capitalist theoreticians: Did native Americans have a human nature?


2 Capitalism = Americanness, loyalty to the United States, "the American Way of Life," etc .

This is the second major fraudulent equation in the conservative arsenal, and one that, as its predecessor, has been deliberately injected into the American political consciousness by the system's mind managers. Noam Chomsky, Michael Parenti, among other leading political scientists, have amply documented that such notions do not materialize out of thin air, that they are deliberately manufactured.

Great political benefits can be reaped from this sleazy piece of political legerdemain. For by successfully equating loyalty to capitalism with loyalty to the motherland, the ruling orders can more easily whip up support and legitimacy for policies which chiefly safeguard their interests.

The ploy has been particularly effective in the area of foreign policy (see below) where the global interests of American business and the native plutocracy have been sold to the public as those of the nation. 

This has often served to silence and isolate critics, who have been thus conveniently smeared with the brush of disloyalty, suspicion or even treason. In extreme cases, homespun dissidents have been carted away under charges of "sedition," "intent to subvert the political system of the United States,'' and similarly dubious statutes. There is little doubt that the American ruling class has carried the art of mass deception to truly unprecedented heights. No other western nation would have the audacity of requiring loyalty to capitalism--however camouflaged--as a prerequisite for good citizenship. Only in a nation where political illiteracy is high, and kept that way artificially by the powers that be, can such a fraud be propagated without too much challenge. Indeed, why should a historically transient system such as capitalism be equated with the more enduring essence of the nation, itself an extraordinarily elusive concept?

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Media critic and former economist P. Greanville is The Greanville Post's founding editor ( He also serves as publisher for Cyrano's Journal Today. He has a lifelong interest in the triumph of justice and (more...)

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Dom Helder Camara, a widely respected Brazilian p... by Patrice Greanville on Saturday, Apr 12, 2014 at 12:23:29 PM
Excellent indictment of the propaganda blizzard b... by Derryl Hermanutz on Saturday, Apr 12, 2014 at 5:42:06 PM
Your comment is as lucid as it is accurate. In... by Patrice Greanville on Saturday, Apr 12, 2014 at 8:33:36 PM
I much enjoyed your essay. One could hardly think... by Mark Whittington on Sunday, Apr 13, 2014 at 7:08:48 AM
If we randomly sampled one million households in ... by Mark Whittington on Sunday, Apr 13, 2014 at 10:24:32 AM
However, the real distribution would look like th... by Mark Whittington on Sunday, Apr 13, 2014 at 6:47:26 PM
Capitalism plays to and accentuates the negative a... by Royallynn Allen on Sunday, Apr 13, 2014 at 11:04:23 AM
Very clever comment, thank you. Execpt for one thi... by Patrice Greanville on Sunday, Apr 13, 2014 at 5:20:01 PM
Excellent and informative.A call to arms, if anyon... by John Rachel on Sunday, Apr 13, 2014 at 8:24:47 PM