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OpEdNews Op Eds    H2'ed 5/25/15

The Corporate Media Would Like You to Think Bernie Sanders Can't Win

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The corporate media would like you to think Bernie Sanders can't win the Democratic primary against Hillary Clinton. And they're doing their damnedest to make their own preference into a self-fulfilling prophecy.

The Columbia Journalism Review looks at how the media is covering Bernie Sanders' entry into the 2016 presidential race, and it isn't pretty. They start with comparisons to the out-of-touch press coverage of the Truman-Dewey race (culminating in the humiliatingly wrong headline in the Chicago Tribune: "Dewey defeats Truman" ), and go from there:

[You] could not have been surprised by the reception Bernie Sanders got last month when he entered the race for the Democratic nomination for the presidency. Sanders...quaintly maintains that people and the planet are more important than profit. Not long ago such beliefs fell well within the waters of the main stream where politicians swam, but the current has since been rerouted, and Sanders now paddles hard against the left bank. For not going with the flow, and for challenging Hillary Clinton, the big fish many elites have tagged as their own, Sanders's entry into the race was greeted with story after story whose message--stated or understated, depending on the decorum of the messenger--was "This crank can't win."

The trouble with this consensus is the paucity of evidence to support it. "This crank actually could win" is nearer the mark. But having settled on a prophecy, the media went about covering Sanders so as to fulfill it. The Times, for example, buried his announcement on page A21, even though every other candidate who had declared before then had been put on the front page above the fold. Sanders's straight-news story didn't even crack 700 words, compared to the 1,100 to 1,500 that Marco Rubio, Rand Paul, Ted Cruz, and Hillary Clinton got. As for the content, the Times' reporters declared high in Sanders's piece that he was a long shot for the Democratic nomination and that Clinton was all but a lock. None of the Republican entrants got the long-shot treatment, even though Paul, Rubio, and Cruz were generally polling fifth, seventh, and eighth among Republicans before they announced.

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