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Talking with Sam Ettaro of RepublicMedia.TV

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I have with me Sam Ettaro, the brains behind RepublicMedia.TV. Welcome to OpEdNews, Sam. Please tell us about your new website and how it came about.

I started RepublicMedia.TV in response to a vision. In answer to a passion. In commitment to a cause. We launched RMTV in January of 2007 after I left my position as National Media Director for Aaron Russo's organizations. Aaron and I had a clear vision and were on the same page regarding the need for a very professional national forum in which the best independent media producers could gather. He and I both were very committed to helping independent producers amplify their voice and we felt that, if the alternative media could actually get it together, we could surpass the main stream media in readers, viewers and listeners. It was no doubt a tall order then and it remains so today. It's very difficult to get many of these folks to work together as they have agendas like most people in business. Money. Political leanings. Oh, and egos. That gets in the way too!

Aaron and I worked very well together and I do miss him. He passed on in the late summer of 2006 and I wasn't getting along so well with the people he handed the reins too, so I decided it was best to move on and do my own thing.

The new RepublicMedia.TV web portal was launched on June 22nd, 2009. We're very excited about the platform we've built and are very aggressively attempting to get independent media producers to "get it" and start using RMTV to promote and advance their works. That's what we're here for.

Wow. You're brand new. Talk a little about the nuts and bolts of RMTV Where do you get your writers from? What are you looking for in a writer? Any particular political slant or area of expertise?

As far as a slant, I guess you could say that we're primarily American citizens who feel that our country has been hijacked by special interests.... that includes the left and the right! The false two-party party system and the left-right paradigm that goes with it is simply a distraction from the bigger truth and that is that we have leadership in this country that by and large simply ignores the rule book. That rule book is called the Constitution. Most of our writers and TV/radio producers on RMTV come directly from this standpoint as constitutionalists. Lots of Libertarian-leaning content here. We're open to healthy and vibrant exchanges of ideas but the main line we try to promote is a return to basic Constitutional principles and this applies to all levels of government, local, state as well as national.

Bottom line is that our government which was supposed to be for the people, by the people, has become so corrupt that it seems we're stuck in a Terry Gilliam movie. It's just absurd, really. On the local level, community leaders have become so apathetic that they don't even realize the power that they have as a body anymore. America was built on the principles of a decentralized federal government that provided a few very basic services to the states with the real power being retained on a state and local level. We've gone completely topsy-turvey in America and are now borderline, if not fully, a fascist state pretending to still be the free republic our founding fathers envisioned.

The American people are being lied to at every turn at every level. Of course, the mainstream media is a big part of the problem, as we see on both the left and right. There's so much straight up lying, fabricating of news, and direct bias that it's very difficult for the American people to know who to trust anymore. What RMTV is about is maintaining the Fourth Estate... a truly free and independent press. A unified independent media could do enormous wonders for keeping the powers that be in check. We hope to help this unity happen through RMTV and similar cooperative models that may spin from this effort.

What you say here should appeal to a large segment of the American public. But, since RMTV is such a recent phenomenon, how do you go about letting folks know about the new kid on the block?

How do we spread our message? One site visitor at a time. We push a free online e-zine subscription, offer RSS fees for our front page news and features, we utilize FaceBook, MySpace, ResistNet, Twitter and other mainstream social networking sites, and we look to actively partner with other independent networks as well.

As for the message and the appeal, well, I think the message of a return to our Constitutional foundations and that of personal responsibility and active engagement in the civic process would be appealing to most Americans these days. People are sick and tired of this backward system and they want to put government back in the box where it belongs and working as a servant for the people, as it should be.

As for the technology, again, I stress this... it's all about personal empowerment! Today's digital media technologies are so powerful, affordable and easy to use, if you have something to say, you speak well, and you have a passion for some things that are of import to you, then you have no excuse to not be heard! You deserve and audience and today's digital communication tools can help you amplify your voice greatly.

It's been a bit of a slow build, although it's very consistent and we're seeing steady growth, no doubt. I believe a lot of people still don't grasp that we're not about building an alternative media empire to compete with them, we're here to serve them! RMTV is built for the purpose of promoting alternative media producers that are offering a message of hope, freedom, liberty and personal responsibility. We're here for the purpose of building bridges and widening the audience pool for everyone.

Look at it this way, Joan. If you have a decent audience that you've built through your own efforts, and with today's RSS and other feed technologies, you can add your content to a large pool of other people who are also generating serious high-quality content, then you're being exposed to many new people as well as allowing other producers to be exposed to a broader audience as well. We're taking a truly cooperative approach to building a media network and encourage your readers to jump in the game! Help us grow this thing bigger and better and all involved will gain the benefits.

Sort of like a chain letter, media-style, no? Let's pause here, Sam. When we return, you can tell us more about how you're growing your website and your plans for the future.

Joan Brunwasser is a co-founder of Citizens for Election Reform (CER) which since 2005 existed for the sole purpose of raising the public awareness of the critical need for election reform. Our goal: to restore fair, accurate, transparent, secure elections where votes are cast in private and counted in public. Because the problems with electronic (computerized) voting systems include a lack of (more...)

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and against an oppressive government. In one cas... by Mark Adams on Tuesday, Sep 22, 2009 at 10:42:53 AM
and for your take on this.... by Joan Brunwasser on Tuesday, Sep 22, 2009 at 2:52:14 PM