Share on Google Plus Share on Twitter 4 Share on Facebook Share on LinkedIn Share on PInterest Share on Fark! Share on Reddit Share on StumbleUpon Tell A Friend (4 Shares)  
Printer Friendly Page Save As Favorite View Favorites View Stats   3 comments

Exclusive to OpEdNews:
Life Arts

Siri, Say It Ain't So

By (about the author)     Permalink       (Page 1 of 3 pages)
Related Topic(s): ; ; ; ; ; ; ; ; ; ; (more...) ; ; ; , Add Tags  (less...) Add to My Group(s)

Well Said 1   Touching 1   Interesting 1  
View Ratings | Rate It Headlined to H4 6/12/12

- Advertisement -

Something terrified me during the Tony Awards and I'm not talking about Candace Bergen's outfit.

I'm also not talking about this Tony Award show's idiocy in musically cutting off Mike Nichols' genius onstage; or anyone ever, for any reason, cutting into Mike's rare appearances when he gifts us with a live line of dialogue.  

I could go on and on, but I'm forcing myself to imagine a stoned stagehand pressing the wrong button and I'll leave it there.

Today my focus is Apple iphone's commercials during these Awards.   I'm talking about the repeated multi-million dollar vignettes starring John Malkovich and introducing iphone's latest robot girl voice, Siri, who hopes to pose as a human being with whom to carry on relationships and   phone conversations.

Siri is not just a voice.   She is a virtual woman and a virtual woman with a mission.

So, what's the problem? you might ask.

Technology and commercials go hand in hand, and it's all about the smartest, quickest ways to erase ancient nuisances, like real communication, human phone calls, and having to spend actual time with people.

Here's why I'm bothered.

- Advertisement -

I believe this is the first commercial to enforce the idea that you can have a relationship with a mechanized voice.

Color me annoyed, bothered, and bewildered.

I am well aware of the disconnection between people today that produces unparalleled depths of rage and depression in our society.

Apple is leaping onto this zeitgeist of human emptiness, shoving it forward, and cashing in.

Siri is Apple's relationship answer for the lonely American.

- Advertisement -

In case you missed it, John Malkovich repeatedly appeared in two versions of Siri commercials during the Tonys, seductively hawking the latest iphone innovation.  

These languid commercials feature an uber- relaxed Malcovich lounging alone while having an intimate iphone tete a

tete with robot girl Siri's warm, seductive voice.

Next Page  1  |  2  |  3


I am a psychotherapist and media commentator. I'm interested in consciousness, awakeness, light, laughter, intelligence,entertainment,politics, and talking about how the media spins the stories we hear; how the media directs our feeling states and (more...)

Share on Google Plus Submit to Twitter Add this Page to Facebook! Share on LinkedIn Pin It! Add this Page to Fark! Submit to Reddit Submit to Stumble Upon

Go To Commenting

The views expressed in this article are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.

Writers Guidelines

Contact Author Contact Editor View Authors' Articles
- Advertisement -

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

Remembering Whitney Houston: The Quiet Curse of the Homophobic Mother

I Love Me!: New Stories For Children

Arianna Huffington: The Cookie Who Cares

Facebook for Dummies: What Were You Thinking?

Give It Up for Joan Rivers

To the Motherless on Mother's Day--Part 2


The time limit for entering new comments on this article has expired.

This limit can be removed. Our paid membership program is designed to give you many benefits, such as removing this time limit. To learn more, please click here.

Comments: Expand   Shrink   Hide  
2 people are discussing this page, with 3 comments
To view all comments:
Expand Comments
(Or you can set your preferences to show all comments, always)

Apple's iphone relationship substitute, Siri, the ... by Dr. Cheryl Pappas on Tuesday, Jun 12, 2012 at 11:44:09 PM
I can imagine a scenario where this might actually... by Calvin Davis on Wednesday, Jun 13, 2012 at 2:33:13 PM
Thank you, Calvin.  I'm thinking about your i... by Dr. Cheryl Pappas on Thursday, Jun 14, 2012 at 2:08:00 PM