Article: Reaching Out to the College Community

I believe that Democratic organizations, progressive groups and labor unions need to increase their outreach efforts aimed at American colleges and universities. Campuses provide a very large percentage of campaign volunteers. They are the source of nearly all future opinion-makers including journalists, book authors, officeholders, business leaders and policy experts!

Generating a better understanding of progressive policies and politics early can only strengthen the prospects for progressive change over the next few generations. Organizing potential activists while in college and educating them should not be an "on and off" effort centered around Presidential election cycles.

The effort should not rely on students seeking out organizations like the College Democrats, ACLU or the AFL-CIO. The organizations should be seeking out students to engage with in a systematic way. Civil Liberties groups, environmentalists, civil rights organizations, campaign reform advocates, peace groups, human rights activists, etc should all be mounting issue awareness campaigns, recruiting and organizing activities on almost every American campus.

Professional marketing and promotional services devoted to the college market are available. I own and manage College Marketing.com http://www.CollegeMarketing.com which offers a diverse mix of public relations, advertising and promotional services.

As host of Democratic Talk Radio and Editor of Mid-Atlantic Labor.com, I understand the progressive political community. I want to see it effectively reach the vast majority of American college students with our messages.

If you represent a progressive organization, I might be able to help you grow your exposure on college campuses locally, regionally or nationally. We can promote the growth of organizations. We can help potential candidates get their campaign messages to college students and academics.

We can promote issue advocacy messages. Trade policy, healthcare, labor laws, the Fairness Doctrine in broadcasting, clean elections, taxation, employment, poverty, energy policy, foreign policy and almost any specific policy position can benefit from postering college bulletin boards, distributing flyers or placing ads in college newspapers with targeted messages. Many more customized creative public relations efforts can be executed by College Marketing.com.

We can increase traffic to blogs and political web sites. We can help drive book sales or subscriptions to progressive magazines or newspapers. We can promote music and movies with progressive content. We can motivate students to lobby.

You will not have to rely on volunteers who may or may not properly execute your projects. Your professional staff will not be diverted from their other important activities. You will have professional expertise with decades of experience in reaching the college community with advertising, promotional and public relations campaigns.

Your effort can reach a large number of campuses if desired or be scaled much smaller based solely on your needs. All of our efforts are customized to meet your specific campaign needs. Costs will usually be very, very reasonable.

Please call me at 443-907-2367 or email me at demlabor@aol.com to discuss your needs and how we can help meet them.

In solidarity,

Stephen Crockett