Reprinted from Media Matters
Early in his first term, President George W. Bush addressed the nation in primetime about allowing for limited stem cell research in America and his approval for limited medical research. During the weeks leading up to the announcement, there had a been regular news coverage of the topic, as the White House let reporters know the president was deeply engaged on the issue and was meeting with an array of experts to guide him.
As Bush appeared from his ranch in Texas to make the announcement, all of the major broadcast networks joined the cable news channels in carrying his message live.
The stem cell speech didn't address breaking news and it wasn't about an imminent threat facing the nation. But at the time, network executives said they were happy to air the address. "I don't think it was a tough call because it's an issue that's received so much attention," CBS News spokeswoman Sandy Genelius told the Boston Globe. ABC News spokesman Jeffrey Schneider agreed: "It's an important issue and one that the country is following closely." He added that Bush was "going to make news" with the speech.
A decade later the rules seem to have shifted. All four networks have announced they won't carry President Obama's address to the nation tonight about his long awaited plan to take executive action to deal with the pressing issue of immigration reform. (Two Spanish language networks, Univision and Telemundo, will carry the address live in primetime.)
Keep in mind, the issue is so paramount, and Obama's strategy supposedly so controversial, that a Republican senator yesterday warned there might be violence in the streets in response to Obama's actions. Some GOP lawmakers insisted Obama could face a flurry of legal action including impeachment proceedings, while others have urged the entire federal government be shut down if Obama goes through with his plan. Yet according to executives at ABC, CBS, NBC and Fox, Obama's address isn't worth covering.