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March $ Madness, 2013: The Exploitation of the Black Athlete

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March $ Madness, 2013: The Exploitation of the Black Athlete

 
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What I term the Athletic Industrial Complex (AIC) looks very similar each spring when the media attention and competition turns to the men's March Madness Basketball Tournament.

We do understand that the women also play this March Madness tournament, but there is not much media attention paid to it, unless like last year (2012) the media buzz and TWEETS were about the Baylor team with the phenomenal player Britney Griner and the overwhelming concern being is she a male.  The same goes for this year.

http://espn.go.com/womens-college-basketball/tournament/2013/story/_/id/9065613/2013-ncaa-women-tournament-brittney-griner-backlash-not-us - comments 126

Of the 68 original teams playing in this years men's March Madness basketball tournament, the majority of the players are African American.

Of the 68 original teams playing in this years men's March Madness basketball tournament, the majority of the coaches are White males.

Of the 68 original teams playing in this years men's March Madness basketball tournament, the vast majority of the athletic directors are White males.

Of the 68 original teams playing in this years men's March Madness basketball tournament, the majority --100%--of the conference commissioners are White males.

Of the 68 original teams playing in this years men's March Madness basketball tournament, the vast majority of university presidents White males.

Of the 68 original teams playing in this years men's March Madness basketball tournament, the majority of the venues (arenas, gymnasiums etc) spread across America where the games are played, the majority of the fans are White.

Of the 68 original teams playing in this years men's March Madness basketball tournament, the majority of the journalists (TV, Radio, Blogs, print etc) are White males.

Everyone associated with MARCH MADNESS is getting rich except the athletes whose labor creates the value. 

The NCAA alone takes in a cool million from the tournament, pocketing $1/2 billion after expenses.

That is to say, the labor creating both the entertainment and the profit are African American men.

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Sociologist interested in Social Stratification (race, class & gender issues)
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March $ Madness, 2013: The Exploitation of the Black Athlete

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Critical sociological analysis of SportsWorld demo... by Earl Smith on Monday, Mar 25, 2013 at 10:50:31 AM
I dislike what happens at the intercollegiate leve... by Earl Smith on Monday, Mar 25, 2013 at 10:59:01 AM
With everyone making money, except the athletes, w... by Earl Smith on Monday, Mar 25, 2013 at 11:05:02 AM
ALL 16 teams heading to MArch Madness 2013 are coa... by Earl Smith on Tuesday, Mar 26, 2013 at 7:07:55 AM