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Making the Headlines
By Richmond Shreve (about the author) Page 1 of 2 page(s)
For OpEdNews: Richmond Shreve - Writer
Whether you are a first time Op-Ed contributor, or have already been
published,
you will find value in this very simple and direct formula for
approaching news
so that a strong story almost writes itself. But more than that, these
concepts
will help you earn rapid publication, and favorable placement.
It's all
about writing for the reader and editor.
News readers tend to scan. They scan headlines, they scan the first
paragraph
if the headline hooks them, and they read the whole piece if it flows
and
builds logically from a basic concept. The last paragraph clinches what
you set
out to communicate.
That's what it's about isn't it? -- getting your point across
memorably. You
fail if the headline fails to interest, or if the first few sentences
don't
draw the editor and the reader in. The formula I'm advocating here is
not a set
of hide bound rules, but rather a model, one that you can modify
creatively to
suit the subject. But using it it will let you make a very good first
draft,
one that makes any needed rewrite easy and obvious.
How to Begin
I like to take a blank sheet of paper and map out the ideas and how
they
connect. I pick a word or two symbolize the core idea, and write it in
the
middle of the sheet. Around that I cluster other words to
represent the
main arguments, facts, questions, players, etc. In other words I
scatter
the elements of the story around the center theme. For very
complex
stories, I might redo this process, grouping and connecting words with
lines.
Tony Buzan calls
this "Mind Mapping." Nothing is better to break
writer's block and get the creative juices flowing.
Although this doesn't take long, an interesting thing happens. Without
writing
a complete sentence, that mapping process forms the embryo of the story
in my
mind. It's organized there with all the concepts, leaving only the
word-smithing to make it real.
The Lede
"Lede" is the newspaper term for the first paragraph of a story that
tells what it's about and entices the reader to continue. You
don't necessarily
need to disclose your whole point, but you want to entice the reader
and define
the scope of your article. To begin your article, write the lede
without trying
to polish it much; the final phrasing will be easier after you complete
the
draft.
The Body
The paragraphs following the lead should develop only the essential and
most
important elements that make clusters in your map. Each paragraph
should be a
complete idea. Use a series of paragraphs to develop the theme
that leads
to your conclusion or call to action. If there are several such themes,
you may
find that sub-headings will help the reader get the over-arching
concept that
you are presenting.
The Close
The close is where you repeat the essence of what you want the reader
to take
away from reading your article. It answers the question: what was the
story
about? It could be very literally a succinct two or three sentence
summary, or
it could be something that evokes the main point: a rhetorical
question, a call
to action, or a logical conclusion. By reading only the lede and the
close you
should have a pretty good sense of what the story says.
Rewrite
In the early days of newspapers, reporters phoned in their stories and
left it
to a "rewrite desk" to craft the story. The editor who did the
rewrite would create the lede, the body, and the close. Often another
editor
would write the headline. You need to be your own rewrite editor.
Here
are some criteria:
- Verify that each and every paragraph informs or develops the theme in the lede or it supports the close. Kill the ones that don't - they are flab.
- Check the logic for obvious unanswered questions and/or the need to addressa likely contrary point of view. Avoid triggering skepticism by errors of omission.
- Fact check your assertions, and add sources where possible. Be rigorous if it controversial. The facts must be right, your opinion is what it is perceived to be.
- Direct quotes enliven the writing. Use them and attribute them. If the quote is essential evidence for your conclusions consider verifying it with the source.
- Add photos and illustrations. Always attribute them properly.
- Rephrase the lede to increase its "hooking" power.
- Rephrase the close to make it more memorable.
- Rephrase the title. It not only needs to hook interest, it should have keywords you want search engines to index.
No serious writer expects to publish the first
draft; and many discard it altogether. The real craft lies in the
rewrite, not the creative explosion of the first phrasing. Compact,
well crafted prose will reach more readers, and affect them more deeply.
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