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General News    H2'ed 12/30/10

Look What Happened to the Democratic Party's Brand

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Googles new tool, NGram, using the millions of books that google has scanned, allows us to do searches to see the occurrence or use of words over time. You can do a search on a word that didn't exist and see how it exploded in a few years.
I took a look at the words used to describe the Democratic party, looking back from 1800 until the most recent year Google covers-- 2008. Here's the link to the search.
It looks like the Democrats lost their way, brand and perhaps message-wise, around 1999.
NGram is a new, fascinating, addicting tool. Try it out. It is case sensitive, so it's important to check upper and lower case. For example, I found that twitter pulls more than Twitter, but Facebook pulls a lot more than facebook.
So, check out Google's NGram. Once you start using it, it may change the way you write, as it makes you more aware of upper and lower case usage, at the least, and as you see how some words are in much more common usage. Some believe that when you use words that are more frequently used you tap into a kind of universal energy or what Rupert Sheldrake calls Morphogenic Field.
Update:
Carol comments that that's about when the corporate media started attacking liberals. I tried a few ideas and this sure matches pretty well. Also, doing a tighter search, the collapse of the Democratic brand really starts at 2001. That's the exactly when the phrase "conservative talk radio" takes off.
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Rob Kall is an award winning journalist, inventor, software architect, connector and visionary. His work and his writing have been featured in the New York Times, the Wall Street Journal, CNN, ABC, the HuffingtonPost, Success, Discover and other media.

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He is the author of The Bottom-up Revolution; Mastering the Emerging World of Connectivity

He's given talks and workshops to Fortune 500 execs and national medical and psychological organizations, and pioneered first-of-their-kind conferences in Positive Psychology, Brain Science and Story. He hosts some of the world's smartest, most interesting and powerful people on his Bottom Up Radio Show, and founded and publishes one of the top Google- ranked progressive news and opinion sites, OpEdNews.com

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Rob Kall has spent his adult life as an awakener and empowerer-- first in the field of biofeedback, inventing products, developing software and a music recording label, MuPsych, within the company he founded in 1978-- Futurehealth, and founding, organizing and running 3 conferences: Winter Brain, on Neurofeedback and consciousness, Optimal Functioning and Positive Psychology (a pioneer in the field of Positive Psychology, first presenting workshops on it in 1985) and Storycon Summit Meeting on the Art Science and Application of Story-- each the first of their kind. Then, when he found the process of raising people's consciousness and empowering them to take more control of their lives one person at a time was too slow, he founded Opednews.com-- which has been the top search result on Google for the terms liberal news and progressive opinion for several years. Rob began his Bottom-up Radio show, broadcast on WNJC 1360 AM to Metro Philly, also available on iTunes, covering the transition of our culture, business and world from predominantly Top-down (hierarchical, centralized, authoritarian, patriarchal, big) to bottom-up (egalitarian, local, interdependent, grassroots, archetypal feminine and small.) Recent long-term projects include a book, Bottom-up-- The Connection Revolution, (more...)
 

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