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Keeping WBAI Alive

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  For over 50 years, WBAI-FM in New York has been a mecca for people seeking real news and information about major social and governmental issues.

While commercial stations up and down the radio dial bombard their listeners with news about fire, crime, sex and celebrities, or subject them to endless blather by right-wing commentators or hours of mindless "sports talk,"   listener-supported WBAI does something else --- it educates people.

    Whether it's the acclaimed investigative news show, Democracy Now, or Law and Disorder, Economic Update, Guns and Butter, the Gary Null health show, Where We Live, or Building Bridges, WBAI does so much to help people better understand a range of vital issues.

   Now however, that beacon of light in a media wasteland is threatened with extinction. WBAI is in serious financial distress, and it's an open question whether the station can survive.

   On August 10 th , Summer Reese, the interim executive director of the Pacifica Foundation, which owns the station, said in an emotional report to listeners that due to the station's substantial debt, a majority of the paid staff at WBAI had to be laid off.   In the process, most of the existing day-time programming   would be dropped. Only a skeleton crew would be kept on to maintain operations, she said.

"We didn't have the ability to continue the payroll at this station without making these layoffs," said Reese.

  In addition to the day-time cuts, WBAI's award-winning nightly news cast was knocked out, with long time news staffers such as Jose Santiago and Andrea Sears laid off.

  The reductions will save WBAI about $900,000 a year. The operating budget for WBAI runs about $2 million a year, said Reese. The station accepts no advertising and survives largely on donations from listeners.

  Already-produced programs from other stations at Pacifica, as well as FSRN news, have been slotted in to fill the gaps created by the cuts.

  The Pacifica Network has five main stations in New York, Los Angeles, Berkeley, Houston and Washington, D.C. and 200 affiliates.

  Reese said WBAI has run a deficit of "hundreds of thousands of dollars a year" for each of the last ten years. A number of factors have led to the shortfalls --- sky-high rental costs the station incurred while it was housed in offices on Wall Street; damage from Super Storm Sandy last fall; and in some cases, lackluster programs which failed to attract new listeners.

    To date, the Pacifica national office has subsidized WBAI to cover the station's debt. But that's no longer possible because Pacifica's resources are now dried up.

  "There is no money," Reese said.

To right the ship at WBAI, Reese has brought in Andrew Phillips to be interim program director. Phillips was recently the program director at KPFA in Berkeley, and 20 years ago, the program director at WBAI. Both Reese and Phillips said it is imperative to upgrade the programming in a number of time slots and expand the audience.

  Currently, that audience is not very big. WBAI has just 15,000 paid subscribers, despite being in a metropolitan area with 19 million people and a 50,000 watt antenna sitting on top of the Empire State Building.

  "This is a huge market. We have to adapt and change," said Phillips in his remarks during the listener report.

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www.pequonnock.blogspot.com

Reginald Johnson is a free-lance writer based in Bridgeport, Ct. His work has appeared in The New York Times, BBC-Online, the Connecticut Post, his web magazine, The Pequonnock, and Reading Between the Lines, a web magazine affiliated with the (more...)
 

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Andrea has been producing daily podcasts since the... by Mary O'Shaughnessy on Thursday, Aug 22, 2013 at 11:46:33 AM