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HRC Exposes National Organization for Marriage's Fake Ad for Fake Problems

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Right-wing group does not have truth on its side, so it hires actors to spew lies; Audition reel uncovered online

WASHINGTON –The Human Rights Campaign, the nation’s largest lesbian, gay, bisexual and transgender civil rights organization, released a statement and a factual rebuttal today on a television spot produced by the National Organization for Marriage and set to run on CNN, the Fox News Channel, and MSNBC in the coming days. In the ad, actors make disproven claims about marriage for lesbian and gay couples.

“What’s next for the National Organization for Marriage? Will they hire legendary infomercial pitchman Ron Popeil to hawk their phony agenda?” said Human Rights Campaign Spokesman Brad Luna.  “This ad is full of outrageous falsehoods—and they don’t even come out of the mouths of real people.”

According to sources, the phony ad is set to run eight times per day in New Jersey, New York, Connecticut, Rhode Island and California. The ad can be viewed here


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The National Organization for Marriage hired actors to peddle their lies about marriage for lesbian and gay couples. The audition reels can be viewed here and here.  

The National Organization for Marriage and Maggie Gallagher are featured on the interactive wall of, a new HRC action-based website launched to confront the lies and distortions repeatedly used to defeat LGBT equality measures. National Organization for Marriage was added to the wall after the group created an anti- marriage equality radio ad that played in Vermont, New Hampshire and Maine.

“Again and again, opponents of equality have claimed one shallow victory after another by telling lies about who we are as individuals, as loving couples and as families. These lies must be called out for what they are every time the right-wing seeks to derail our progress by spreading distortions and inciting fear mongering,” continued Luna.’s interactive wall features videos, audio, pictures, and quotes, calling out those who maliciously use lies and misinformation to interfere with the LGBT community’s path to equality. By clicking on the panels of the wall, users can access more information about those highlighted, watch videos, add comments on multimedia discussion boards, and learn how to take action to counteract their misdeeds.

Along with the National Organization for Marriage, the wall currently features the American Family Association (AFA), the elders of the Church of Jesus Christ of Latter-Day Saints, Oklahoma State Representative Sally Kern, and Utah State Senator Chris Buttars, Proposition 8 lawyer Ken Starr, right-wing media personality Rush Limbaugh, and GOP Chairman Michael Steele. Users can also nominate their own candidates for inclusion on the wall.

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Background Ad Rebuttal

“The Real Truth Behind the Fake Ad”

The general argument of the ad is that the push for marriage equality isn’t just about rights for same-sex couples, it’s about imposing contrary values on people of faith.  The examples they cite in the ad are:

(1)   A California doctor who must choose between her faith and her job

(2)   A member of New Jersey church group which is punished by the state because they can’t support same-sex marriage

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Founded in 1980, the Human Rights Campaign represents a grassroots force of over 750,000 members and supporters nationwide. As the largest national lesbian, gay, bisexual and transgender civil rights organization, HRC envisions an America where LGBT (more...)

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HRC Exposes National Organization for Marriage's Fake Ad for Fake Problems