Share on Google Plus Share on Twitter 1 Share on Facebook 2 Share on LinkedIn Share on PInterest Share on Fark! Share on Reddit Share on StumbleUpon Tell A Friend 3 (6 Shares)  
Printer Friendly Page Save As Favorite View Favorites (# of views)   9 comments

OpEdNews Op Eds

Fox News Suffers Worst Ratings In Thirteen Years -- And That's Not Their Big Problem

By       Message Daily Kos     Permalink
      (Page 1 of 1 pages)
Related Topic(s): ; ; , Add Tags Add to My Group(s)

Must Read 2   Well Said 2   Valuable 2  
View Ratings | Rate It Headlined to H4 4/25/15

- Advertisement -

Reprinted from by News Corpse


Fox News has fallen and it can't get up. Ratings for the month of May 2014, have just been published, and the numbers are devastating for Fox News. While still occupying the top slot among the cable news networks, Fox saw about a quarter of its audience dissolve across every demographic group and time period.

Every Fox program in primetime dropped by double-digits, with Bill O'Reilly taking the deepest dive. Sean Hannity posted some of his lowest numbers ever in his new 10:00 pm time slot. And Megyn Kelly's new, and highly anticipated, primetime show failed to improve on the ratings performance of her predecessor.

To be sure, Fox was not the only network to see declines. In fact, CNN had an even larger dip. The news was much better for MSNBC who was down the least of all the cable news networks. They lost a relatively insignificant five percent of total viewers, but actually saw increases for Morning Joe, and for Chris Hayes and Rachel Maddow in primetime.

For Fox to post numbers that they haven't seen since August of 2001 (before 9/11) is a painful blow to both their reputation and their bank account. But they have even bigger problems. The viewers that do tune in to Fox are significantly older than viewers of their competitors. Fox News has always had the oldest skewing audience in cable news. With a median age of 68.8 years, Fox's audience is over six years older than either CNN or MSNBC. It's even worse for their top rated program (O'Reilly) who's average viewer is over 72 years old. And their Great Blonde Hope (Kelly), who was specifically brought in to draw younger viewers, also exceeded Fox's average with her typical viewer voyeur being over 70.

- Advertisement -

An analysis of the audience composition for the three cable news networks shows that Fox's total audience contains a pitiful 20% of the 25-54 age group favored by advertisers. It's even worse for their primetime schedule where only 15% fall into that group. That compares to CNN with 30%/35% respectively, and MSNBC with 31%/28%. In other words, CNN and MSNBC draw 50% more total viewers in the younger demos, and they double Fox's ratio in primetime.

Click Here to Read Whole Article

- Advertisement -


- Advertisement -

Must Read 2   Well Said 2   Valuable 2  
View Ratings | Rate It

The views expressed in this article are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.

Writers Guidelines

Contact AuthorContact Author Contact EditorContact Editor Author PageView Authors' Articles
- Advertisement -

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

A Major Surge in Atmospheric Warming Is Probably Coming in the Next Five Years

The Awesome Response to Indiana's Religious Freedom Restoration Act

Fox News Suffers Worst Ratings In Thirteen Years -- And That's Not Their Big Problem

Why do Republicans really oppose infrastructure spending?

DC Judge Forces Woman To Have Cesarean & She Dies - 5 Shocking Injustices Against Pregnant Women

Why Bernie Sanders Is Unelectable