Share on Google Plus Share on Twitter Share on Facebook Share on LinkedIn Share on PInterest Share on Reddit Share on StumbleUpon Tell A Friend
Printer Friendly Page Save As Favorite View Favorites View Article Stats
1 comment

General News

Four Years. Go.

By (about the author)     Permalink       (Page 1 of 1 pages)
Related Topic(s): ; ; ; ; ; ; ; , Add Tags Add to My Group(s)

View Ratings | Rate It

Headlined to H2 3/23/10
Become a Fan
  (15 fans)

"The next four years will determine the quality of life on this planet for the next thousand."
These challenging words are the organizing and motivating belief of a newly launched movement that invites us to set aside cynicism and indifference and take action.

The founders are harnessing the tools and social savvy of contemporary mass media and social networks to foster a grass-roots bottom-up attack on our world's most threatening sustainability issues. They say it can be done, must be done, in just four years.

When you consider the explosive growth of Facebook, Twitter, Google, and a host of other social phenomena it may not be so far fetched. In each of those examples someone launched a concept and supplied the web space, the opportunity, and fostered the viral popular awareness to both enable and entice millions to participate.

Could the tipping point toward sustainability happen like that in just four years?

Intrigued? Me too. Check it out, watch the video and see what you think.

There are some very impressive backers. Weiden + Kennedy, the largest independent advertising agency network in the world (creators of Nike's "Just Do It" campaign and Lance Armstrong's "Live Strong" yellow bracelet campaign), is partnering with the Pachamama Alliance, P:5Y, and the 2020 Fund to launch the movement.

Will they make it happen? No. They won't. But those who respond, the rest of us -- well maybe together we all could.

They call it "4YG" or Four Years. Go.

Four Years Go Logo


Richmond Shreve is a citizen journalist and former Senior Editor at He is a published author of fiction (Lost River Anthology, Amazon) and training materials (Instructor Candidate Manual, and A retired (more...)
Share on Google Plus Submit to Twitter Add this Page to Facebook! Share on LinkedIn Pin It! Submit to Reddit Submit to Stumble Upon

The views expressed in this article are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.

Writers Guidelines

Contact Author Contact Editor View Authors' Articles

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

The US is Broke -- Not!

Barstool Economics - A Viral Conservative Fable

Infiltrating the Truth Movement

What is Coffee Party USA?

How I Became a "Bestselling" Author

Roots of Conspiracy Exposed


The time limit for entering new comments on this article has expired.

This limit can be removed. Our paid membership program is designed to give you many benefits, such as removing this time limit. To learn more, please click here.

Comments: Expand   Shrink   Hide  
1 people are discussing this page, with 1 comments
To view all comments:
Expand Comments
(Or you can set your preferences to show all comments, always)

Is it a kind of story of "American Graffitti" in r... by Margaret Bassett on Wednesday, Mar 24, 2010 at 11:46:59 AM