Share on Google Plus Share on Twitter Share on Facebook Share on LinkedIn Share on PInterest Share on Fark! Share on Reddit Share on StumbleUpon Tell A Friend 1 (1 Shares)  
Printer Friendly Page Save As Favorite View Favorites View Stats   No comments

Exclusive to OpEdNews:
Life Arts

Buzz on Buzz: Now Buy This!

By       Message Susan Benjamin     Permalink
      (Page 1 of 1 pages)
Related Topic(s): ; ; ; ; , Add Tags Add to My Group(s)

View Ratings | Rate It

opednews.com

- Advertisement -
The next time you go to a movie, don't be surprised if you see a ticker tape--known as a crawl --creeping across the bottom of the screen.  Don't be surprised, that is, if Writers Guild of America has its way. They recently contacted the FCC proposing a crawl that alerts viewers when a product placement ad is in progress. They think the ads, discreetly embedded in the movie's plot, take advantage of unsuspecting viewers and rob script writers of their creative freedom.

One example: the Burger King cheeseburger that Robert Downey famously downed in Ironman. That baby won enormous criticism from parent groups as well, including the Campaign for a Commercial-Free Childhood. They accused the ad of promoting obesity in kids and recommended it, and others of its kind, be banished forever.

Other groups have called for advisories posted at the beginning and end of the film while watchdog group Consumer Alert petitioned the FCC to require advertisers to disclose all product placement ads on TV. In one YouTube interview, legendary filmmaker David Lynch was asked for his opinion on product placement. His response was a series of expletives I won't repeat here.

Naturally, advertisers disagree. An editorial this spring in Advertising Age claimed that people don't notice or don't mind the labels, logos, packages and mention of brands scattered throughout the screen.  Besides, they argue, how else can advertisers effectively reach a captive consumer? While Americans spend more time watching television than anything besides sleep and work, increasingly few stick around during commercials.

Whether and how the winds shift in the advertising universe is anyone's guess. But one thing's for sure, product placement isn't going away. The blockbuster movie Sex in the City had almost 100 product placement ads and the movie industry has experienced profits well into the billions of dollars. To see what happens next, head for your local movie theater. In between the ads, of course.
- Advertisement -
- Advertisement -

 

- Advertisement -

View Ratings | Rate It

www.thegreatervoice.com
Marketing expert, author, and talk radio host of The Greater Voice Susan F. Benjamin reaches thousands of listeners throughout the world each week. Articles by and about Susan have appeared in publications including The Wall Street Journal, USA (more...)
 

Share on Google Plus Submit to Twitter Add this Page to Facebook! Share on LinkedIn Pin It! Add this Page to Fark! Submit to Reddit Submit to Stumble Upon


Go To Commenting

The views expressed in this article are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.

Writers Guidelines

Contact AuthorContact Author Contact EditorContact Editor Author PageView Authors' Articles
Related Topic(s): ; ; ; ; , Add Tags
- Advertisement -

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

Buzz on Buzz: Free for a Fee

Companies: Out of the Closet and into the Ads

Buzz on Buzz: Now Buy This!