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Another National Run in Sarah Palin's Future?

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Sarah Palin has leveraged her brand well since exploding on the national scene in 2008, but since she recently lost her bully pulpit at Fox News, she may need to make another national run for office just to keep the Palin brand viable.

Palin still will make money giving speeches to Republican and conservative organizations, but without the national stage that her Fox News job provided, she is going to start fading from public consciousness. To keep being a household name in the minds of the vast majority of Americans who are not political junkies, she is going to have to make another national run.

This is exactly what Newt Gingrich did in 2012.

Gingrich was Speaker of the House in the early- and mid-1990s but then faded from view. Politics-watchers would see him pop up on various cable political shows, but he had been out of John Q. Public's consciousness for years. Gingrich ran for president in 2012 knowing he did not have a chance, but also knowing that the Republican presidential debates and the free election political coverage would make him a household name once again--and translate into more sales for his books and more paid public speaking appearances.

Look for Palin to be the Gingrich of 2014 and 2016. She will campaign for conservative candidates in 2014 to make contacts for a presidential run in 2016. That will be a two-year cycle of making the Palin brand more viable.

The result will be more Palin book sales and paid public appearances at the least, and depending on the 2016 Republican field, she could catch lightning in a bottle and make a legitimate run for the presidency. Gingrich probably did not expect to be a viable candidate in 2012, but the way the Republican primaries played out, he suddenly found himself vying with Mitt Romney for the nomination as a legitimate contender.

It was the lackluster Republican field that allowed Gingrich to make a viable 2012 run, and the GOP lineup may be no better in 2016. A similar weak lineup in 1980 allowed Ronald Reagan to ride out of the past and take the Republican nomination and the presidency.

The other Republican candidates and the Democrats took Reagan lightly at their own peril, and their 2016 counterparts would be wise not to make a similar mistake with Palin. Republicans have been looking for another Reagan since the Gipper left office, and it may just be Palin who stumbles into Reagan's shoes in 2016.

Palin may get into the race just looking for more book sales, but she's sure to catch a full-blown case of Potomac Fever if Republican voters in the early primaries start buying her message instead.

 

http://www.centralparkcommunications.com

William S. Bike is Senior Vice President of ANB Communications, a communications consulting and political consulting firm based in Chicago. Bike has worked in journalism, public relations, and politics since 1979 and is the former Communications (more...)
 

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This paranoid, phony, messianic, evangelical,... by Ben Trovato on Sunday, Feb 24, 2013 at 12:37:05 PM
Want me to go into Obama's background?... by Lynn Braddy on Sunday, Feb 24, 2013 at 8:57:38 PM
Hi Lynn. Thanks for your comment. I'd welcome the ... by William Bike on Monday, Feb 25, 2013 at 7:15:24 AM
I see my article solicited a strong opinion from y... by William Bike on Monday, Feb 25, 2013 at 7:16:24 AM
You have to be kidding.!!  Are they really th... by Toby Seiler on Sunday, Feb 24, 2013 at 1:50:56 PM
Some Republicans I know don't like Gov. Palin, som... by William Bike on Monday, Feb 25, 2013 at 7:18:06 AM
Oh please, yes, yes. As the divine Sarah's self-ap... by Daniel Vasey on Sunday, Feb 24, 2013 at 4:56:57 PM
Funny, Daniel! Thanks for your comment!... by William Bike on Monday, Feb 25, 2013 at 7:19:17 AM
A reasonable liberal nails it.... by Lynn Braddy on Sunday, Feb 24, 2013 at 8:21:05 PM
Thanks for this comment too, Lynn!... by William Bike on Monday, Feb 25, 2013 at 7:20:18 AM
given America's propensity to go from one extreme ... by Doc McCoy on Sunday, Feb 24, 2013 at 9:09:25 PM
who is America's Alpha Female?... by root@localhost on Monday, Feb 25, 2013 at 3:17:39 AM
What a pathetic person she is!... by Lester Shepherd on Sunday, Feb 24, 2013 at 10:13:45 PM
The Republicans and others voted for George W. Bus... by Doc McCoy on Sunday, Feb 24, 2013 at 11:31:21 PM
is OVER!  Nothing really matters.  It ne... by Lester Shepherd on Monday, Feb 25, 2013 at 6:54:42 AM
I am still remaining in the "middle" as opposed to... by Doc McCoy on Monday, Feb 25, 2013 at 8:37:52 AM
I do not think there is a middle ground.  If ... by Lester Shepherd on Monday, Feb 25, 2013 at 1:06:31 PM
Doc, I appreciate the fact that you've commented o... by William Bike on Monday, Feb 25, 2013 at 7:21:38 AM
no doubt, has the ambition, a high enough opinion ... by John Sanchez Jr. on Monday, Feb 25, 2013 at 8:20:14 AM
Very thoughtful reply, John. Thanks.... by William Bike on Monday, Feb 25, 2013 at 12:17:57 PM
Uh, John, her tenure as Governor is what got her n... by Lynn Braddy on Monday, Feb 25, 2013 at 12:47:07 PM
The evidence is that the 85% approval rating that ... by John Sanchez Jr. on Tuesday, Feb 26, 2013 at 7:30:17 AM
another narcissistic barracudaMad Angel on FB... by MadAngel on Monday, Feb 25, 2013 at 9:24:32 AM
Thanks for your comment, Katherine.... by William Bike on Monday, Feb 25, 2013 at 12:18:33 PM
I doubt Palin will made a serious run at the presi... by Matt Zencey on Monday, Feb 25, 2013 at 9:29:12 AM
I appreciate a reply from a journalist who has cov... by William Bike on Monday, Feb 25, 2013 at 12:19:24 PM
Running for Governor. She had no name recognition,... by Lynn Braddy on Monday, Feb 25, 2013 at 1:11:31 PM
One thing the majority of the American public does... by Dushan29 on Tuesday, Feb 26, 2013 at 1:11:48 AM
Thanks for weighing in on the Palin debate, Dushan... by William Bike on Tuesday, Feb 26, 2013 at 7:03:28 AM
I agree with you, William. Everything that Palin h... by Howard Schneider on Tuesday, Feb 26, 2013 at 2:08:40 PM
Thanks for the compliments, Howard! I've gotten so... by William Bike on Wednesday, Feb 27, 2013 at 7:15:40 AM
 Does it really matter? I mean look at Obama,... by Davey Jones on Tuesday, Feb 26, 2013 at 10:39:49 PM
I appreciate your weighing in, Davey. I certainly ... by William Bike on Wednesday, Feb 27, 2013 at 7:17:14 AM
Palin isn't Gingrich, who did establish a national... by Robert S. Becker on Wednesday, Feb 27, 2013 at 3:57:36 PM
Although you took issue with my Palin article, tha... by William Bike on Wednesday, Feb 27, 2013 at 8:21:03 PM
You'd certainly win awards here for excellent mann... by Robert S. Becker on Thursday, Feb 28, 2013 at 11:46:05 AM
from Alternet/Salonclick here The Obnoxious Tea Pa... by Robert S. Becker on Wednesday, Feb 27, 2013 at 6:00:22 PM