"And I said to him, "you know, I agree."Pacing
"Many people tell me that what they would like to say to [listener or listener's group] is "you guys are . . . .'"
If you shift the rhythm of your speaking or writing, or the pace of your video or movie, the listener or viewer will have pay attention to follow you. This draws him in, and forces him to pay attention (and thus be receptive to your message). If you listen to a world-class speaker, they will pause more than you might assume, and speak quieter in parts.
Pacing your presentation is important.
Future Pacing
Masterful speeches can work back and forth and back forth among different time frames, interweaving present, future and even past events to make one's point and give the listener a feeling of continuity in one's vision.
Switch Levels
Similar to switching between timeframes, one can switch between levels of complexity: from the individual, to the group, to the societal, to all of humankind.
Tell how something will benefit the individual and also society. Don't just get stuck on one level or another.
Avoid Negatives
The unconscious mind usually doesn't hear negatives. It hears "not" as "is" (how do you react to "I am not a crook"?). And it doesn't hear "un" or "dis", or even "I will stop" or "I will end" sometimes.
As summarized in an article in the Washington Post:
The psychological insights yielded by the research, which has been confirmed in a number of peer-reviewed laboratory experiments, have broad implications for public policy. The conventional response to myths and urban legends is to counter bad information with accurate information. But the new psychological studies show that denials and clarifications, for all their intuitive appeal, can paradoxically contribute to the resiliency of popular myths.The Post concludes that the studies show that "rather than deny a false claim, it is better to make a completely new assertion that makes no reference to the original myth".This phenomenon may help explain why large numbers of Americans incorrectly think that Saddam Hussein was directly involved in planning the Sept 11, 2001, terrorist attacks, and that most of the Sept. 11 hijackers were Iraqi. While these beliefs likely arose because Bush administration officials have repeatedly tried to connect Iraq with Sept. 11, the experiments suggest that intelligence reports and other efforts to debunk this account may in fact help keep it alive.
So try to avoid negatives and stick to positive statements.
Summary
There is alot of information conveyed above. You will probably need to re-read this essay to get all of the fine points.
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