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40 Is The New 70

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There's a brilliant new comedy on television.

It's a car commercial.

It's dark, and apparently subtle, as comedy goes, but some adolescent advertising intern sure has a gift for cutting-edge funny.

It involves a voice-over narrative of a 20-something son describing his parents as examples of aging people who naturally, because we all know this happens to the aged, have become anti-social.

But wait!

Just in time for a life makeover, the parents buy a mentality-saving car.

Push into scene in car with laughing aged, 40-something parents.

The punch line or the assumptive message, depending on the mental abilities of the audience, is clearly the slide-in negative about what being 40-something means today.

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In other words, this is how advertising plants unconscious seeds of attitude and propaganda, perceived by people to be truths.

So what is their implanted message about being 40?

Unless you need to believe 40 is old and over, it's not good news, and  

why would anyone need to believe that?

Am I alone in outrage over this insidious, nauseating little 30 second media hate message?

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I'll say it again.

Forty is being broadcast as old.

Are we going to buy this, or are we going to say, "Hell, no!   We won't go!"

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I am a psychotherapist and media commentator. I'm interested in consciousness, awakeness, light, laughter, intelligence,entertainment,politics, and talking about how the media spins the stories we hear; how the media directs our feeling states and (more...)

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Our concept of "old" has to do with how close one ... by Joan Mootry on Tuesday, Jul 10, 2012 at 9:21:37 PM
Thank you, Joan, for your response and knowledge.I... by Dr. Cheryl Pappas on Thursday, Jul 12, 2012 at 3:17:30 PM