Rules of Engagement
1. Recognizing each other's humanity is key to victory.
"Now an army may be likened to water, for just as flowing water avoids the heights and hastens to the lowlands, so an army avoids strength and strikes weakness."
"Know the enemy and know yourself; in a hundred battles you will never be in peril."
2. All wars are won with knowledge.
Either by obfuscation or exposure. Knowledge is power. It is not the kind of power that you can wield in you hand like a club. It's the kind of power that can have 1,000 people marching down a street.
3. Knowing your opponent as well as you know yourself is essential.
Knowing your opponent enables you to "shape" your opponent. Shaping your opponent changing the rules of the game -- it making them conform to your desires and actions. It means for you to take control of the situation away from your opponent and putting it into your hands. A very useful way of shaping your opponent is by the intelligent use of alliances. By building a strong network of alliances, the capabilities of your opponent can be limited. Eliminating your opponents alliances, weakens the enemy also.
To think through and understand the opponent's reactions must not be neglected.
"Look into the matter of his alliances and cause them to be severed and dissolved. If an enemy has alliances, the problem is grave and the enemy's position strong; if he has no alliances the problem is minor and the enemy's position weak."
4. To effectively utilize knowledge , it is critical to be able to act with speed.
"Speed is the essence of war. Take advantage of the enemy's unpreparedness; travel by unexpected routes and strike him where has taken no precautions."