10. Get inspired.
Surround yourself with your heroes. Study the courageous,
creative and effective leaders in your industry and the world. Some
campaigns may impress you:
The #FBrape campaign placed the logos of Facebook
advertisers over pictures of maimed women that were posted on their social network;
in response, Facebook agreed to quickly take down any misogynistic photos in the
The #FitchTheHomeless campaign is trying to make the Abercombie
brand (meant for
"attractive all-American kids," according to CEO Mike Jeffries) the new
brand of the homeless. While it may be problematic, this creative campaign is the product of genius.
An ad that depicted both the CEO of H&M and an anguished Bangladeshi woman as fashion victims may have produced important social change. Though the ad was never run, some say it moved the largest Bangladeshi buyer of clothes to sign a landmark fire safety accord, and prompted other retailers to follow suit.
Turkish demonstrators sang Les Miserables as they prevented the destruction of a Turkish public park, and, around the world, citizens are protesting the rise in public transportation fares, the misallocation of public funds, economic austerity plans (which kill), and policies that accelerate climate change.
As the greatest (fictional) hero, Casablanca's Victor Laszlo, once said: "Welcome back to the fight. This time, I know our side will win."
There's much more to say, but I'll sign off. Your children need you.
With peace and justice for all.