Moreover, studies show that communications which rapidly switch back and forth between visual, auditory and kinesthetic cues best help the listener focus on the message.
Therefore, the world's top communicators will frequently and rapidly switch between "seeing", "hearing" and kinesthetic words.
Some examples of visual words and phrases are:
"I see what you mean." "Look at what's happening." "Can you picture that?" "What's the big picture?"
Some examples of hearing words and phrases are:
"I hear you." "If you listen carefully, you'll notice . . ." "Can you hear their cries for justice?" "That's the sound of democracy."
Some examples of kinesthetic words and phrases are:
"What would that feel like?" "Pulled the rug out from under us." "Tearing a hole in the Constitution" "Getting tripped up on . . ." "They're stabbing us in the back . . ."
An example switching submodalities could be as simple as: “I want to talk with you about the stories that we tell ourselves, the way we view the world and the way we feel as Americans.”
“You” Statements
The unconscious mind hears any statement using the word “you” as being directly at that particular listener.
Using a "you" statement when you are in a confrontational situation with someone will usually polarize the listener and destroy any possibility of influencing him.
A trick for getting around this is to use an “indirect you”; that is, speak in the third person. Here are some examples:
“[third person] was saying ...”
“He said ‘you wouldn’t believe’ . . .”
“She said ‘you can’t imagine how difficult . . .”
“He said ‘you would have to be, you know, disconnected from life to ignore . . .”
“She said ‘you’d have to be almost criminally disconnected from humanity to . . .”
“He said ‘you wouldn’t believe’ . . .”
“And I said to him, ‘you know, I agree.”
“Many people tell me that what they would like to say to [listener or listener’s group] is ‘you guys are . . . .’”
Pacing
If you shift the rhythm of your speaking or writing, or the pace of your video or movie, the listener or viewer will have pay attention to follow you. This draws him in, and forces him to pay attention (and thus be receptive to your message). If you listen to a world-class speaker, they will pause more than you might assume, and speak quieter in parts.
George WashingtonGeorge Washington is a pen name. I am using the pen name, with the approval of the publisher, because I have received death threats due to my 9/11 research and writing. I am using a pen name to protect myself and my family.
The answer is "yes." Some of these techniques are routinely taught in business and marketing courses at universities and assorted workshops elsewhere. Given the history of psychology and courses focused on the psychology of propaganda, Nazi psychological tools, Stan Milgram's work on authoritarianism and so on, one can surmise that some of the information in this report is aired in classes. In addition, one can assume that ad agency personnel are aware of some of this information, as are some of the more popular and effective lawyers, writers, etc. In the same vein, one can be sure that there are books and other materials extant covering this sort of subject, although probably not at all as concisely as does this particular, excellent writing!
Hopefully, the author of this fine piece will contact Garda Ghista to find out about the following conference with the thought in mind of his possibly attending a number of its events and/or giving a presentation at one of them.
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