He also brought media down to a basic level saying it is just communication with people. He called community organizing media based on this qualification.
Sirota, after setting the parameters for how we should look at media, described how making a living in media is becoming increasingly difficult.
Media is freelance-izing. Eliminating more and more of its work force. As the media consolidates, there are less media jobs. Why do we have pundits talking about he said she said in the presidential race? It’s because that’s the cheapest thing to do. If you go on television and get asked who do you want to be the next vice president, that requires no work or investment whatsoever.
All difficulties people are having with jobs in media means that we have to do what we can to support the voices or outlets in media that are saying what we want to be said. We need to support the arenas that are spreading the real news we need to preserve our democracy.
People are seeing through the propaganda and inadequacies of Big Media. But, we need to get to a point where we can be good media consumers and choose to not buy media that doesn't cover what needs to be covered and that doesn't civilly cover elections.
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