Ukraine 's new
leaders should take note and learn from Putin's PR mistakes. The image and
reputation of the new Ukraine
and its leaders require careful management, lest opportunists gain advantage
from any missteps. Candor is a cornerstone of any relationship-management
effort. By misrepresenting their revolutionary accession to leadership as a
constitutional transition, the new regime is already starting out on the wrong
foot.
Greater candor is needed. The new Ukraine and its leaders need real
legitimacy, not the pretense of legitimacy. Achieving real legitimacy will also
require that the new government will be populated by patriots and competent
leaders, not thugs with antisocial agendas.
Many Ukrainians have shown great courage in ousting the former government,
which they believed was propelling their country along a negative trajectory.
Now it remains to be seen if they will have the courage to clean their own
house and function with transparency and an absence of deception.
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William Dunkerley is a media business analyst, international development and change strategist, and author of numerous books, monographs, and articles. He has been editor and publisher of media industry information, and has additional expertise (more...)