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July 2, 2008 at 10:30:18

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The Hidden History of US Broadcasting

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By Bruce Dixon (about the author)     Page 3 of 3 page(s)

opednews.com     Permalink

TV made the Olympic Games a marketable brand, and the explosive growth of basketball didn't happen because it was just time for people to pick up the round ball. College basketball came into its own with the popularity of cable TV, which needed more material to broadcast. ESPN singlehandedly put “March Madness” into the national vocabulary, and did more than any other force to grow college and professional basketball. 

McChesney's Political Economy of Media contains other essays on the present and future of public broadcasting, the internet, and many more valuable insights and bits of history which are essential if we are to understand how the mass media shape the society we live in, with little or no democratic input and even less “free market” competition.

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Bruce Dixon is the managing editor for Black Agenda Report.

The views expressed in this article are the sole responsibility of the author
and do not necessarily reflect those of this website or its editors.

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Book Recommendations for "Broadcasting Corporate Responsibility"
Caring for the bottom line.: An article from: Human Resource Planning
by Janet Blake

$9.95

Number of pages: 26
Publisher: Thomson Gale

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Good Job by Gustav Wynn on Friday, Jul 4, 2008 at 2:03:40 AM

 
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