So stand up and exercise your rights! Set up meetings with your local radio and TV stations and demand fact checking of ads by local management. Sometimes they will respond positively. But realize that local licensees are owned by giant corporations, which often care little about service to the local community. So if they will not serve your needs, exercise your rights in any way you legally can. Send people in to do daily file inspections (which causes stations to hire extra staff), boycott their advertisers (which sends a financial chill through any station), challenge their licenses.
Bringing about parity over our public airwaves is about finding narrow targets, aiming high and true, and educating the public for their support. Our motto at Media Action Center: "Know your rights. Be empowered. Put boots on the ground. And publicize."
What the Scott Walker recall in Wisconsin teaches us is that broadcasting is the number one beneficiary of the money in politics. But broadcasters are legally supposed to be benefitting their owners, We the People. It's time to stand up for the rights of the real owners of broadcasting -- us.
Originally published at The Brad Blog.