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Tag(s): Creativity; Creativity; Entertainment; Enviroment Economy Neo Greens; Environment-Ecology; Environmental Destruction War; Future; Materialism; Media
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March 5, 2007 at 16:35:24

CHANGING CLIMATE, CHANGING MINDS

by Richard Neville Page 2 of 2 page(s)

www.opednews.com

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13. In the race against Global Warming, youth will be the key participants, driven by the knowledge that the future lies in their hands and the joy of Making a Difference. The age of apathy is over.

14. Mass media will play a role in bringing climate change issues home to huge audiences. Instead of entertaining us all to death, they can save species from the brink of extinction. Old warlords are changing their tune. Rupert Murdoch's media empire has long equated environmentalists with reds under the beds, but its editors have been ordered to back flip. News Corp has switched from a state of denial to a state of confusion, which is progress. Murdoch's sons are carbon neutral and the patriarch is learning yoga.

15. Involvement with a cause greater than oneself eliminates depression.

16. Countless uplifting initiatives are happening beyond the orbit of Governments. The change of climate is changing the workplace. Corporate foresight is stretching beyond quarterly reports and limited electoral cycles. People are taking into their workplace what they're discussing at home, such is mapping out a new role for business. Even in toxic industries like cement and waste management, there is a determination to be emissions free. No more greenwashing. Despondency is giving way to resilience, daring and a shared sense of purpose. Blitz Spirit 2.

Finally, a goal for humanity beyond getting rich quick by despoiling our environment - both physical and mental - and calling it income.

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http://www.richardneville.com

Richard Neville has been a practicing futurist since 1963, when he launched the countercultural magazine, Oz, which widened the boundaries of free speech on two continents. He has written several books, including Playpower (71), the bio of a global serial killer (79), his sixties memoir, Hippie Hippie Shake (95) and his latest handbook of social change, Footprints of the Future. A social commentator and a professional futurist with a sharp tongue, Richard is based in Australia, where he continues to ?stir the possum?. He recently co-founded a futurist oriented socio-political website: http://www.homepagedaily.com and is a director of the Neville Freeman Agency - http://www.futureshouse.com/ Richard's professional futurist site is: http://www.richardnevillefuturist.com/