stagnation... corrupt... selfish... insensitive... status quo... shame... disgrace... punish... bizarre... cynicism... cheat... steal... abuse of power... machine... bosses... obsolete... criminal rights... red tape... patronage
So labeling those who apologize for those who carried out the 9/11 attacks "radical traitors who are anti-truth and anti-flag" would be very powerful.
What should we do when we come face-to-face with a negative but powerful frame promoted by the other side? The best solution is usually to reframe it. Find a better, more powerful frame which encapsulates the truth.
Primary Drive
People are driven primarily by one of two emotions:
(1) Moving away from pain. People whose primary drive is to move away from pain usually believe that the world is primarily a scary and dangerous place, and that people are basically bad
(2) Moving towards pleasure. People whose primary drive is to move toward pleasure usually believe that the world is fundamentally a fair and good place, and that people are basically good.
If someone falls into the first category, discussing how truth will help them avoid pain will be effective. For people in the second category, stressing the pleasure that truth will bring will be useful.
Of course, if you are communicating with more than one person at a time, you should mix both messages.
One piece of good news: Motivating people through a moving away from pain/fear strategy works very effectively in the short run, which is why those running the U.S. have been able to manipulate the American people so well. This is because the reptilian brain reacts first and overrides the higher thinking functions. But, over time, it stops working, and the moving away from pain strategy eventually becomes ineffective. In the long run, hope and a positive vision works better than fear.
Seeing, Hearing, Touching
Most modern people process information primarily through their visual sense. Some process information through hearing. Other process information kinesthetically (through touch and feeling).
People not living in modern societies process information primarily kinesthetically, as that is how we are biologically wired. As stated above, we are wired to make decisions largely based on feeling and emotion.
So what does this mean on a practical level?
Unless you communicate using a person's primary mode of learning (called "submodality"), you won't be speaking in his language, and so probably won't be able to persuade him.
George WashingtonGeorge Washington is a pen name. I am using the pen name, with the approval of the publisher, because I have received death threats due to my 9/11 research and writing. I am using a pen name to protect myself and my family.
The answer is "yes." Some of these techniques are routinely taught in business and marketing courses at universities and assorted workshops elsewhere. Given the history of psychology and courses focused on the psychology of propaganda, Nazi psychological tools, Stan Milgram's work on authoritarianism and so on, one can surmise that some of the information in this report is aired in classes. In addition, one can assume that ad agency personnel are aware of some of this information, as are some of the more popular and effective lawyers, writers, etc. In the same vein, one can be sure that there are books and other materials extant covering this sort of subject, although probably not at all as concisely as does this particular, excellent writing!
Hopefully, the author of this fine piece will contact Garda Ghista to find out about the following conference with the thought in mind of his possibly attending a number of its events and/or giving a presentation at one of them.
