I wish that I had a startling and innovative answer that question. Perhaps you do, and if so I'd like to hear it. In the meantime, the old and familiar responses will have to do. Foremost among these: punish the corporate media for its offenses. Deprive the media of its audience and its sponsors of their customers. Look elsewhere for news and information – alternative and foreign media and the internet – and let the corporate media know that you are doing so and why. The corporate media are businesses with fiduciary responsibilities to their stockholders, and thus cannot be indifferent to the financial consequences of their journalistic delinquency. As the general public continues to wise-up to the fact that the corporate media are no longer reliable sources of information but rather are propaganda organs for the military-industrial-congressional-media complex, both the credibility and the audience of that media dissolves. If a significant portion of the public accelerates that dissolution, the media will face the stark dilemma: reform or perish.
At the same time, the alternative media must be supported. Word must go out that reliable information is at hand to those willing to search for it.
The truth will eventually come out, if given a voice. It is up to we the people to give it that voice.
Dr. Ernest Partridge is a consultant, writer and lecturer in the field of Environmental Ethics and Public Policy. Partridge has taught philosophy at the University of California, and in Utah, Colorado and Wisconsin. He publishes the website, "The Online Gadfly" (www.igc.org/gadfly) and co-edits the progressive website, "The Crisis Papers" (www.crisispapers.org). His book in progress, "Conscience of a Progressive," can be seen at www.igc.org/gadfly/progressive/^toc.htm .