September 11, 2006 at 14:37:02 Branding America by Donald Archer     Page 2 of 2 page(s) www.opednews.com

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President Eisenhower warned of the danger of a "military-industrial complex." The current "Madison Avenue-political complex" is more dangerous because it subverts the foundation of democracy. When political consultants and PR pros drive policy and run the country, we're in trouble.

The "branding" of America is dumbing America. Like Pavlov's dog, our freedom has become an illusion. Rational debate has been short-circuited as the science of advertising has overtaken the political process; reason has been replaced by reflex. Whether conservative or liberal, from focus groups to "push-polls," East Coast to the Central Coast, branding is undermining democracy.

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Donald Archer is a painter, observer, and commentator living on California's Central Coast. His work may be seen at www.DonaldArcher.com.

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