2. Plan, be clear, be original, structured, substantive and interesting.
3. Your writing must be grammatically and syntactically correct. Spelling mistakes are a no-no! Proof read your articles.
4. Ideally your article(s) should be between 700 to 1200 words long.
5. There are plenty of writing samples and guides all over the internet. Look for them and use them. Visit article directories and read the articles within. Nobody is asking you to re-invent the "writing wheel," but it's of utmost importance that you keep abreast with what the top authors are doing.
6. Get feedback from your friends and colleagues. Two or more heads have always been better than one.
7. Finally, if writing is too laborious for you, hire a Ghost Writer and let him/her express your thoughts for you.
Article marketing should be a win-win situation for directory owners and authors, therefore responsible directory owners should guide their authors and help them improve their writing; such as digging up information for them and emailing it to them in the form of a weekly newsletter, a blog or a forum.
Additionally, directory owners should engage their authors in meaningful discussions on article and general marketing, as it is part and parcel of the cut throat Internet Marketing Game, a science that must be taken seriously.
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