Boycotts of U.S. Brands Affecting Economy

At Harvard, international marketing authority John Quelch said, “Never before have global concerns about American foreign policy so threatened to change consumer behavior.” He added, according to an article in the July 17th, 2003, British Independent, “We are not speaking here of the frivolous grandstanding associated with temporary boycotts by a student minority. We are witnessing the emergence of a consumer lifestyle with broad international appeal that is grounded in a rejection of American capitalism, American foreign policy and Brand America.”

When will the executive suite crowd recognize that, apart from businesses pigging out at the military-industrial complex trough, making a war of aggression is bad for the rest of Corporate America, not only for humans?                                                       # 

(Reach the author at sherwoodr1@yahoo.com)    

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