October 29, 2006 at 13:41:49

Mike Malloy Is Back on the Air on New Liberal Radio Network

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Malloy will initially be broadcast on two affiliates-- in Phoenix, AZ and Little Rock AR.

"We love Mike Malloy," said Sheldon Drobny, co-founder of the new NovaM Radio Network. "The response we've had from many of the liberal talk radio slash Air America stations has been tremendous. They want Mike Malloy back. So we're really thrilled that we've got one of the best liberal talk radio hosts, and we're going to build upon that and we're talking to others."

"Affiliate stations and the satellite links are ready to go."

Talking about the goals for NovaM Radio, Drobny told us that, "with Air America Radio, we established that we could get station owners to commit to 24-7 liberal programming. We got about 90-95 stations to carry liberal content, to commit to liberal talk radio format. We're going to leverage on our experience there and do things that Air America did not do."

Drobny pointed out that Air America started off with a very large management and expensive office and very expensive studio, with very high paid talent, which contributed to the financial pressure that led to their bankruptcy. He explained that the approach NovaM radio was taking would be leaner, so less cash flow and start-up capital would be required. "Air America decided, for whatever reason, they have a very large head count. They had, up until they down-sized-- over a hundred people there and they had a studio that hardly anybody used, because most of their people were broadcasting from other places in the country. They just didn't understand that essentially A radio company can be handled with very little overhead. There doesn't have to be that kind of investment and lots of people."

Bottom, line, Drobny's plan is to keep a very lean management and employee mix, relative to other operations.

"What we plan to do is to take the best of talk radio and syndicate it ourselves," Deobny explained.

OpEdNews said, "It sounds like you're going to go into competition with Air America radio."

Drobny replied, "I wouldn't call it competition. Many if not most of the stations select from Air America's content and we're just going to add to that."

OpEdNews asks, "So, you're looking at building upon the pattern where radio stations are pulling their content from different sources, like Air America and Jones (Ed Shultz) Network."

Drobny replies, "I don't think there's a single Air America affiliate that doesn't have their own content."

OpEdNEws observed, "You must really feel that there's a market out there for multiple syndicates-- multiple networks."

Drobny replied, "If you look at the whole market of liberal talk radio, it's still in its embryonic stages.

In addition to Mike Malloy, NovaM will be offering an hour show, “The Pulse of the Nation, with co-hosted by pollster John Zogby, President and CEO of Zogby International. Former HOward Dean campaign manager Joe Trippi will also play a strategic role in the company, which is being headed by Mike Newcomb, MD, CEO & Chairman.

Listen to Mike live on 1480 KPHX Phoenix and 1380 KDXE Little Rock, starting October 30th.

To listen to Mike live, on the net, go to novamradio.com

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Rob Kall is executive editor, publisher and site architect of OpEdNews.com, Host of the Rob Kall Bottom Up Radio Show (WNJC 1360 AM), President of Futurehealth, Inc, (more...)

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