The NextTen.com catalog mentioned earlier also seems to have been hoodwinked. Their catalog says, "Even the EPA is studying the potential dangers in the toxic breakdown of the most famous non-stick surface. Instead, Swiss Diamond forms a virtually indestructible surface..." What the NextTen catalog fails to mention, though, is that the "most famous non-stick surface" is made of polytetrafluoroethylene, the exact same chemical used in Swiss Diamond pans!
Yet the deception doesn't end there. The Swiss Diamond company also makes utterly outrageous and false claims concerning the durability of its pans.
Virtually indestructible! We all know that diamonds are extremely durable, right? The Swiss Diamond company plays on this common knowledge by associating the diamond content of their non-stick cooking surface with the idea that their pans are "indestructible."
The side panel of the Swiss Diamond pan box (click the thumbnail), the box proudly proclaims, "Diamonds make the difference!" and that the pan is, "Virtually indestructible." That's quite an impressive claim. It also claims to provide, "Perfect heat distribution." The text on the side of the box also claims that, "Diamond crystals form an indestructible non-stick cooking surface that will not crack, blister or peel."
"Indestructible" is a big claim. It brings to mind Consumer Reports testing of the pan with rifles, blowtorches and power tools. But I decided to give the pan a much simpler test: the fork test. If the pan's surface is indestructible, it certainly would stand up to simple scratching by a fork, right?
The fork test To avoid any claims that this test was faked or altered in any way, I decided to film the fork test live and post it online (the location of the video and graphic stills of the test is below). The videos show where I easily and quite visibly scratched the surface of the Swiss Diamond pan with a common household fork.
This was done with a regular household fork, right out in broad daylight on my back patio. It didn't take any special effort or power tools.
The non-stick "diamond nano-composite" surface hardly seems indestructible, doesn't it? Indestructible would, I think, include not being harmed by a simple fork scratch. And it makes you wonder: if a fork can scratch the pan so easily, at room temperature, how vulnerable is the pan to scratching by metal utensils at high temperature?
Clearly, the Swiss Diamond cooking surface is quite destructible. If it can be damaged with a fork, it will quite obviously be just as easily damaged by metal cooking utensils. In fact, the pan is so easy to scratch that I was able to scratch the word, "FRAUD" into the surface using that same fork. To see the results of this test yourself, you'll have to visit http://www.newstarget.com/021059.html
Consumer fraud? You be the judge... The nano-composite non-stick cooking surface is made primarily with PTFE, the chemical known as Teflon.
The pan is marketed as a product that contains NO Teflon and is safe for your health.
The non-stick surface scratches easily with a common fork.
The marketing of Swiss Diamond cookware heavily emphasizes "diamonds" while seemingly going out of its way to avoid mentioning Teflon or PTFE chemicals. It appears to give consumers the impression that they are "cooking on diamonds."
Consumers are being widely misled into believing that this product is an alternative to Teflon when, in reality, it's made of the same thing as Teflon. Swiss Diamond pans are being marketed by some of the best-known retailers and catalog companies in the world, including Amazon.com, NextTen catalog and hundreds of others. My advice? Steer clear of Swiss Diamond pans, unless, of course, you have a great inner desire to pay $99 for a $20 Teflon pan fluffed up with marketing hype and deceptive product claims.
And you should be wary of health claims from any non-stick cookware. To my knowledge, the only healthy surfaces to cook on are cast iron, stainless steel (like a giant wok), and Pyrex.
The FTC has taken no action against the Swiss Diamond company. Perhaps after reading this article, they will take a closer look. You can bet that the Swiss Diamond company will scramble to make immediate modifications to its website and product marketing materials, including its box.
Mike Adams is chief contributor and editor of NewsTarget, a leading independent news source for consumer health, nutrition, medicine and other health freedom topics. NewsTarget is one of the leading online resources for independent information on nutrition and drug-free wellness. More than 12,000 searchable articles are available at http://www.NewsTarget.com
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