Dean John Lavine announced he's considering adding "and integrative marketing" to the school's name to a chorus of angry J-school students who will probably get jobs in... integrative marketing.Of course everyone knows the reason newspapers are circling the drain is the exodus of readers, advertisers and attention spans to the Internet.
But there's also the greed monster Wall Street has created wherein a single digit profit margin is no longer enough reason to get out of bed in the morning.
And there's a third reason.
When you board a Chicago bus or train at rush hour today, you see 30 cell phones held up to faces--not 30 newspapers.
And even if you're a lone wolf carrying a Chicago Tribune or Sun-Times, just try to read it!
"Can you hear my now????" "So I go to him..." "And he's all..." "And she's like.."
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Martha Rosenberg is a health reporter and commentator whose work has appeared in Consumers Digest, the Boston Globe, San Francisco Chronicle, Chicago Tribune, New Orleans Times-Picayune, Los Angeles Times, Providence Journal and Newsday. She serves (
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