The message for Cadillac and Lincoln: follow BMW and Mercedes' example and build more cars in the United States. If Mercedes and BMW can do it, why can't American car manufacturers build luxury cars and trucks here? Cadillac's quality is rising on its U.S. vehicles and should keep on that path.
Lincoln knows that it has quality problems in Mexico and should come back home to the United States where it has enjoyed a reputation for great quality for over 90 years. Lincoln's new ad campaign does nothing to solve its fundamental problems. Lincoln should start making the cars in the United States that made it famous: the Lincoln Town Car and the Lincoln Continental as well as moving production of its midsized MKZ to Michigan.