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Why Lincoln and Cadillac are Failing

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The message for Cadillac and Lincoln:   follow BMW and Mercedes' example and build more cars in the United States.   If Mercedes and BMW can do it, why can't American car manufacturers build luxury cars and trucks here? Cadillac's quality is rising on its U.S. vehicles and should keep on that path.  

Lincoln knows that it has quality problems in Mexico and should come back home to the United States where it has enjoyed a reputation for great quality for over 90 years.   Lincoln's new ad campaign does nothing to solve its fundamental problems.   Lincoln should start making the cars in the United States that made it famous: the Lincoln Town Car and the Lincoln Continental as well as moving production of its midsized MKZ to Michigan.

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Chairman, Made in the USA Foundation, economist and lawyer, author of ten books and hundreds of articles.

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Mercedes and BMW apparently believe more in the qu... by Joel Joseph on Saturday, May 4, 2013 at 9:11:44 AM
One of the reasons it makes sense to build cars in... by Norm Conrad on Saturday, May 4, 2013 at 3:45:25 PM
If we had instituted Medicare for all, our auto co... by Joel Joseph on Saturday, May 4, 2013 at 4:36:45 PM
has anything to do with where the vehicle is produ... by Archie on Saturday, May 4, 2013 at 5:37:05 PM
Nice article, Joel.What are the stats on women-own... by Cynthia Piano on Sunday, May 5, 2013 at 11:06:55 AM