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The Yeltsin Scandal

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opednews.com

"The Russian troops were looking for Bolshoi Devyatinsky lane ... where the defiant lawmakers had maintained their headquarters...

"With the outcome of the battle never in doubt, the clear preference of the military was to scare the anti-Yeltsin demonstrators into surrendering and to limit casualties...

"The only question was the number of lives that would be lost. And that was largely left up to the rebels as they were alternately bombarded with shells and appeals to surrender."

Just note how soft this coverage is. I'm not taking sides on whether Yeltsin's actions were appropriate or not. But, the Yeltsin side is characterized as valiant and measured. The other side is characterized as defiant and to blame for its own fate. The story has a factual basis. The president really did launch a tank assault on the parliament. However, the circumstances clearly seem to be spun in a way that tempers that stark reality.

What About Putin?

The flip side of Yeltsin's spun-positive media treatment is the very dark characterizations that are given to Putin. To substantiate that conclusion, I'd like to share with you my investigations into the coverage of two issues: Putin's alleged crackdown on Russia's free press, a frequent media theme, and his alleged culpability in the murder of reputed former spy Alexander Litvinenko.

Actually, the press freedom situation is entirely different from how it has been characterized in the Western press. There never was any free press for Putin to have cracked down on. Right from the start of the Russian Federation, laws were put into place that assured that. They provided that the media could not achieve the financial strength to be free and independent. As a result, the press was thrust into the clutches of politicians and business tycoons who propped up the bankrupt media companies in return for the ability to color the news in their own favor. The media were (and still are for the most part) subjugated, not free. Any reportage that there had been a truly free press was either evidence of misunderstanding or falsification. I detailed all this in an article entitled "Russia's Free Press Hoax." You can find it at http://www.publishinghelp.com/oen01.


Media Mythology

The coverage of the Litvinenko story offers another textbook case. In a sense, there are similarities to Yeltsin's battle with parliament. There is irrefutable evidence that both basic events actually happened. The attack on parliament did take place, and Litvinenko was poisoned. Another similarity is that both stories made the top-stories-of-the-year lists for 1993 and 2006, respectively.

But when you get into the who-did-what-to-whom, the two stories start to become dissimilar in character. There was lots of evidence that it was Yeltsin who launched the assault on parliament. With the Litvinenko story, however, there were no journalists who had reliable evidence that Putin was involved. Yet so many stories trumpeted the unsupported allegation that Putin was behind the murder.

In 2007, the organizers of the World Congress of the International Federation of Journalists commissioned me to study the Litvinenko coverage and to report my findings at their meeting. What I found is that most of the popular stories of the time seem to have been based on sheer fabrication. They were all part of a PR blitz cooked up by a disgruntled Russian tycoon. My report to IFJ presents further detail on all this, and can be found at http://www.publishinghelp.com/rp091.

The Yeltsin Scandal in Focus

So, now you have a better picture of the Yeltsin scandal. As you can see, it isn't about the then-president of Russia. It is really about the media and how they have covered Yeltsin and his successors. It is a scandal of the professional malfeasance of journalists. They have been caught taking shady PR accounts that should have been scrutinized and exploding them into stories of enormous proportion.

It's not been just the Litvinenko story. There's been the incessant stories of how Russia is using energy as a weapon, how there was a rash of journalist murders under Putin, how Russia started a war with Georgia. None of these appear to be the whole honest truth, either.

The Outcome?

What ever happened to Yeltsin's drunken pizza escapade? According to Bill Clinton, "Yeltsin got his pizza."

As to the real Yeltsin scandal, the shoddy coverage of Yeltsin and his successors? That one is still unfolding. Some journalists are still taking a slipshod approach to reporting. As you read that reportage, keep in mind the "Yeltsin Scandal." Look for factual substantiation of those future reports, positive or negative!

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William Dunkerley is a media business analyst and consultant based in New Britain, CT. He works extensively with media organizations in Russia and other post-communist countries, and has advised government leaders on strategies for building press (more...)
 

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What a great article by Margaret Bassett on Saturday, Oct 10, 2009 at 5:10:16 PM