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The modern world, as Kafka predicted, has become a world where the irrational has become rational, where lies become true. And facts alone will be powerless to thwart the mendacity spun out through billions of dollars in corporate advertising, lobbying and control of traditional sources of information. We will have to descend into the world of the forgotten, to write, photograph, paint, sing, act, blog, video and film with anger and honesty that have been blunted by the parameters of traditional journalism. The lines between artists, social activists and journalists have to be erased. These lines diminish the power of reform, justice and an understanding of the truth. And it is for this purpose that these lines are there.
"As a writer part of what you are aiming for is to present things in ways that will resonate with people, which will give voice to feelings and concerns, feelings that may not be fully verbalized," Ewen said. "You can't do that simply by providing them with data. One of the major problems of the present is that those structures designed to promote a progressive agenda are antediluvian."
Corporate ideology, embodied in neoconservatism, has seeped into the attitudes of most self-described liberals. It champions unfettered capitalism and globalization as eternal. This is the classic tactic that power elites use to maintain themselves. The loss of historical memory, which "balanced and objective" journalism promotes, has only contributed to this fantasy. But the fantasy, despite the desperate raiding of taxpayer funds to keep the corporate system alive, is now coming undone. The lie is being exposed. And the corporate state is running scared.
"It is very important for people like us to think about ways to present the issues, whether we are talking about the banking crisis, health care or housing and homelessness," Ewen said. "We have to think about presenting these issues in ways that are two steps ahead of the media rather than two steps behind. That is not something we should view as an impossible task. It is a very possible task. There is evidence of how possible that task is, especially if you look at the development of the underground press in the 1960s. The underground press, which started cropping up all over the country, was not a marginal phenomenon. It leeched into the society. It developed an approach to news and communication that was 10 steps ahead of the mainstream media. The proof is that even as it declined, so many structures that were innovated by the underground press, things like The Whole Earth Catalogue, began to affect and inform the stylistic presentation of mainstream media."
"I am not a prophet," Ewen said. "All I can do is look at historical precedence and figure out the extent we can learn from it. This is not about looking backwards. If you can't see the past you can't see the future. If you can't see the relationship between the present and the past you can't understand where the present might go. Who controls the past controls the present, who controls the present controls the future, as George Orwell said. This is a succinct explanation of the ways in which power functions."
"Read 'The Gettysburg Address,'-" Ewen said. "Read Frederick Douglass' autobiography or his newspaper. Read 'The Communist Manifesto.' Read Darwin's 'Descent of Man.' All of these things are filled with an understanding that communicating ideas and producing forms of public communication that empower people, rather than disempowering people, relies on an integrated understanding of who the public is and what it might be. We have a lot to learn from the history of rhetoric. We need to think about where we are going. We need to think about what 21st century pamphleteering might be. We need to think about the ways in which the rediscovery of rhetoric-not lying, but rhetoric in its more conventional sense-can affect what we do. We need to look at those historical antecedents where interventions happened that stepped ahead of the news. And to some extent this is happening. We have the freest and most open public sphere since the village square."
The battle ahead will be fought outside the journalistic mainstream, he said. The old forms of journalism are dying or have sold their soul to corporate manipulation and celebrity culture. We must now wed fact to rhetoric. We must appeal to reason and emotion. We must not be afraid to openly take sides, to speak, photograph or write on behalf of the disempowered. And, Ewen believes, we have a chance in the coming crisis to succeed.-
"Pessimism is never useful," he said. "Realism is useful, understanding the forces that are at play. To quote Antonio Gramsci, 'pessimism of the intellect, optimism of the will.'-"
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