There has been a lack of efficacy suggestions by others who have taken Cymbalta. Basically, anything that may be considered negative aspects about this drug were not annotated in this particular press release as it should have been for fair balance that is or should be a primary standard in the pharmaceutical industry and the professions involving journalism.
Acquired from Wikipedia:
According to The Elements of Journalism, a book by Bill Kovach and Tom Rosenstiel, there are nine elements of journalism  . In order for a journalist to fulfill their duty of providing the people with the information they need to be free and self-governing. They must follow these guidelines:
- Journalism's first obligation is to the truth.
- Its first loyalty is to the citizens.
- Its essence is discipline of verification.
- Its practitioners must maintain an independence from those they cover.
- It must serve as an independent monitor of power.
- It must provide a forum for public criticism and compromise.
- It must strive to make the significant interesting, and relevant.
- It must keep the news comprehensive and proportional.
- Its practitioners must be allowed to exercise their personal conscience.
In the April 2007 edition of the book  , they have added one additional element, the rights and responsibilities of citizens to make it a total of ten elements of journalism.
The staff involved with the release and publication of such press releases as this one was annotated and described should perhaps be more informed on what not to accept and what to present regarding these issues addressed. Then they may meet the requirements and obligations of what they provide the people.
As with any reporting by the media, objectivity and thorough completeness of the topic discussed in a press release is a necessary requirement with any publishing that is potentially exposed to so many other readers- with issues related to the restoration of their health in particular:
"The public has a lot at stake, and the media has a responsibility always to be aware of the source of information and the conflicts those sources might have when they report the results of clinical research. People who have financial stake in the results of clinical research can well be biased in the way research is conducted, in the way they report it, and what they say about it when interviewed by the media." -- Arnold Relman, former editor in chief of the New England Journal of Medicine
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