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The Day Adria Richards Said 'Not This Time!'

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Adria Richards was fired because her actions could hurt sales and she now joins the all too populous ranks of people who have taken a righteous stand, provoked controversy with it and then suffered because corporations don't want controversy.

Of course, no one should have a lost a job as a result of this. Men can be jerks and when we're called on it, we benefit whether we know it or not. It's called learning a lesson and it's a central part of the struggle against sexism. But if you fire the guy, how's he going to apply the newly learned lesson? And if you fire woman for offering the lesson, who's going to give the next lesson?

Companies, however, are hardly bastions of courage and principle, and they will do anything to avoid controversy without thinking of the social impact, the frustrated potential for human development or the obscenity of punishing a principled action. For SendGrid, the point wasn't the sexism or her objection to it, it was that she used Twitter to object. She committed the corporate mortal sin: she publicized an abusive situation and thereby caused a division. That aversion to "division" only underscores corporate leaders' total disregard for what sexism does, how it persists and the sometimes
unpleasant confrontations that are necessary to really combat it.

The simple fact is that Adria Richards had no effective choice; she had to tweet her complaint.

Imagine yourself in a situation in which four out of every five people come from a section of the population that has consistently blocked you from participating: making fun of you, talking down to you and, most of all, forming a culture that is gender-foreign and often aggressive towards you. Its language, terminology, office behavior and general attitudes are covered in the stench of unchallenged sexism. This is the community, after all, that almost inexplicably targeted blogger Kathy Sierra and forced her to totally abandon public Internet activities -- essentially because she's a woman.

Suggestions that Adria Richards should have confronted these men rather than post a tweet wreak of ignorance and disdainful stupidity. Anyone who has been in that situation knows that such an interaction would have caused a scene. Few men allow women to tell them to stop being sexist without harshly responding. It's close to the "room flight" reaction activists of color are warned about early in our organizing lives: if you perceive something as racist think twice before confronting it because, when called out about racism, white people often just get up and leave the room.

That's significant here because, although it hasn't been mentioned much in the coverage, Adria Richards is black. She was a black woman in an ocean of white men; so she's supposed to stand up in the middle of stage presentations and give these guys a lecture?

There are, in fact, many male and female techies who take stands against sexism and racism not only because these are corrosive in our society but because they serve to exclude the creativity and strength greater diversity would give us. Those people are also very present in this exchange, hitting back, pushing back and applauding Richards. But the flood of comments denouncing her act makes clear that much of this community is still drowning in the self-harming sexism that makes it tough for women to function in it and even tougher for girls to consider working in it.
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As Venturebeat's Technology columnist John Koetsier wrote: "What do you do now if you are a woman in technology and you feel harassed or abused and want to shine a light on it, but now see this prominent woman totally abandoned by her company?...I'll tell you what you do, unless you're a saint or a hero. You shut up. You put your head down. You grin and bear it, because it's a man's world. And you leave, eventually, for a better place. And we're all poorer as a result."

But, for an increasing number of techies, there is no "better place" to go. In an industry where you can get fired if the boss thinks you spoke in a too-public way and there are fewer and fewer jobs available, the looming pressure to conform has a profoundly reactionary cultural impact.

The great tragedy is that this is an opportunity for the technology community to take an empowering step forward and that opportunity is being lost in am increasingly vicious shouting frenzy that blames the messenger for speaking the truth.
It is sexism, not Richards, that produced those stupid comments and that confrontational moment. It's sexism, and a cowardly tendency to run from healthy controversy, that moved these two companies to fire people rather than confront this truth. It is sexism, and the tendency of people in this industry to try to sweep it under the rug, that produced the maelstrom of reaction that Adria Richards has had to endure.

If anything frustrates and perhaps defeats the potential political impact of the Internet it will be sexism and its sister disease, racism. An Internet and information technology dominated so heavily by white men is simply not going to make the decisions, choose the paths and incorporate the popular needs that can maximize its liberating potential. White men alone cannot unify the world, build a movement of all the world's people or lead the technology that world's people have developed to make communication, the main ingredient of unity, possible.

I don't know Adria Richards and have no idea how politically conscious she is. But the name of her blog is "But you're a girl" and the blog entry she wrote on this mess is politically profound and sharp as can be. I'm convinced by her own responses to the attacks that she knew what she was doing and she did it right.
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Through it all, a question lingers: What is courage? Pulling people out of fires or fighting off some attacker can be courageous but most of us don't get a chance to do things like that in life. We do, however, have a chance to be courageous in the "smaller moments" by interrupting some sexist joke or some racist comment, by forcing a person to confront the potential harm in what they consider "harmless jokes", by demanding that an industry and a community doing work that is critically important to humanity's future act respectfully and inclusively toward all of humanity.
That's the time when all of us should step forward and say "Not this time!"

For having done that, Adria Richards deserves our collective appreciation and support.

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Alfredo Lopez is a member of the This Can't Be Happening on-line publication collective where he covers technology and Co-Chair of the Leadership Committee of May First/People Link.

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