But wait! It's much more than that if you closely study the swift cultural replacement of heart and soul and humanity, as I do.
Back to the commercial. Let's put it this way. We're listening in on a private call.
Malcovich's body language and voice is of a person flirting with a robot voice on a phone call with the door closed.
Yes, I know about sex; it's important; I'm a fan.
And I know that sex sells.
But what exactly are we buying here?
The problem is, Siri is a what, not a whom.
Think blowup sex doll, only this time, imagine a device that is a vocal replacement for relationship, and you're in the right neighborhood.
It's no mystery that robot girl has the conversational depth of her older sister, the Stepford Wife.
Got a question? Talk to Siri.
Full disclosure: I am not impressed with Siri.
It's not just that "she" is a robot, and there are already too many people doing brilliant robot imitations in real life.
Siri is also just not smart or interesting.
Voices are very important to me.
I understand that the robot vocal style is wildly popular today, but not with me.
If I need a weather report, I can get one with less aggravation.