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Lincoln said you can't fool all of the people all of the time. But you don't need all of the people, you just need 50% plus one. And "fool" is such an antiquated, 19th century word.
The operative, 21st century word is "sell." We are being sold. What we are witnessing isn't a political campaign at all. It's an infomercial with an ugly subtext. Cue Romney:
"I will give you twelve million jobs, I will fix Medicare and Social Security, I will lower your taxes, I will fix the deficit. I've got a secret plan to revive the economy and create world peace. I can't tell you what it is, but I've got the plan, trust me.
"Whatever you're for, I'm for. Whatever you're against, I'm against. Up is down and black is white.
"But I'm not, that's the important thing."
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