Success can be achieved through service. And my new book, The Tao of Public Service: A Memoir on Seeking True Purpose, clearly illustrates this path, illuminating a way to succeed for all, based on becoming your best self.
When Coach Carroll counseled Richard Sherman that he wanted him to "present himself in the best light," this is actually something that goes beyond football and beyond competition. This is actually the point of and opportunity for service: A point where Richard Sherman can begin to tell his truth, and live his life in a wider context, in service to others, and not just in service to himself. And we really can't afford to miss this point.
One goal of my new book, is to better explain and promote this view of life. For I too am a John Wooden disciple and I devote a book section to his Pyramid of Success. However, what I also seek to share is how this life view can be applied outside of the context of sports: for every person, in every situation. Because every single person is significant. No one is a throwaway.
Like Richard Sherman, every single person, at some point, cries out for significance. John Wooden's secret of success can be used to win basketball games or football games. However, this secret of success, becoming your best self, can also be the key to so much more.