Add this Page to Facebook!   Submit to Twitter   Submit to Reddit   Submit to Stumble Upon   Pin It!   Fark It!   Tell A Friend  
Printer Friendly Page Save As Favorite Save As Favorite View Article Stats
1 comment

OpEdNews Op Eds

Get Your Pink Rifle At Dick's! America's Love Affair With Money And Violence

By (about the author)     Permalink       (Page 2 of 2 pages)
Related Topic(s): ; ; ; ; ; ; ; , Add Tags Add to My Group(s)

View Ratings | Rate It

Headlined to H3 12/20/12

opednews.com

"Jackye Hoover of Jenks said she went straight from Thanksgiving dinner to Dick's Sporting Goods at the Tulsa Hills shopping center to be the first in line for an advertised deal. 'I'm here to get an AR-15 for only $799,' Hoover said, describing a semi-automatic assault rifle on sale at the store. 'It's $300 off.' She said the Thanksgiving Day wait didn't bother her, and she brought her teenage daughter to keep her company during the wait."

It's interesting to note that Ms. Hoover's purchase is described in the article as an "assault rifle," in contrast to the statement in Dick's annual report that "we do not sell hand guns, assault weapons or automatic firearms, we do sell hunting rifles, semi-automatic hunting rifles and ammunition, which are products that are associated with an increased risk of injury and related lawsuits

So one person's "semi-automatic hunting rifle" is another person's "semi-automatic assault rifle." It's a state of mind--and perhaps of denial.

A Firearm for the Fair Sex

Dick's is very conscious of its image as a good citizen. Its annual report has a nice page on "Corporate Responsibility." Its charitable initiatives include a program to donate sports equipment to youth, and being a corporate sponsor of medical research and treatment of childhood cancers. Of course, these are not strictly  altruistic -- Dick's, like most companies, gets a hefty public relations benefit for its very public association with such causes. Meanwhile, according to the Pittsburgh Business Times, Dick's was one of several companies lauded for its commitment to diversity, with at least 25 percent of its executives being women.

That diversity does not necessarily manifest itself in the maternal instinct. According to the Anderson Independent-Mail  in South Carolina...

"Manufacturers have also tapped into the female market more...even offering pink air rifles this year at Dick's Sporting Goods.

"There are many more products for women to choose from..."

The National Sporting Goods Association's annual sports participation report showed a 51.5 percent increase of women taking up target shooting over the past decade -- from 3.34 million in 2001 to 5.06 million in 2011.

It's the American Way

In an economy heavily bolstered by sales of guns and ammunition (a $4-12 billion industry), everyone has a stake in Dick's well-being. It is the New York Stock Exchange's 21st largest retailing company by market capitalization. Though its stock had been sliding in the week before the massacre, shortly before the onslaught Citigroup reaffirmed their "buy" rating for Dick's. A contractor, GSI Commerce, which handles Dick's substantial online activities, is owned by eBay.

As Investors Business Daily  reported two days before the massacre, "If analysts' forecasts are on the money, top-performing retailers of all stripes such as sporting goods chain Dick's Sporting Goods." should keep up their winning streak this Christmas period, with double-digit fourth-quarter earnings forecast by analysts polled by Thomson Reuters."

Indeed, the day of the assault on Sandy Hook Elementary School, Dick's Sporting Goods announced a special cash dividend because the company is just bursting with funds.

"This additional return of approximately $254 million in cash to our shareholders demonstrates the strength of our balance sheet, the health of our business and a commitment to efficiently deploy our strong cash generation," said Edward W. Stack, Chairman and CEO.

So, who believes Dick's (or any other gun dealer) is going to stop selling "modern rifles" (for hunting or otherwise) a second longer than it must to survive the current p.r. nightmare?

# # 

For GRAPHIC Info, see here.

Next Page  1  |  2

 

Author, investigative journalist, editor-in-chief at WhoWhatWhy.com
Add this Page to Facebook!   Submit to Twitter   Submit to Reddit   Submit to Stumble Upon   Pin It!   Fark It!   Tell A Friend
The views expressed in this article are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.

Writers Guidelines

Contact Author Contact Editor View Authors' Articles

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

The Real Reason For The Afghan War?

The Military and Those Strange Threats to Obama

CloseReading: Are Joe Biden's "Gaffes" Accidental? Or Brilliant?

Tea Party Types say: Next Overboard, Lifeguards!

NY Times' Umbrella Man Exposed

JFK Umbrella Man -- More Doubts

Comments

The time limit for entering new comments on this article has expired.

This limit can be removed. Our paid membership program is designed to give you many benefits, such as removing this time limit. To learn more, please click here.

Comments: Expand   Shrink   Hide  
1 people are discussing this page, with 1 comments
To view all comments:
Expand Comments
(Or you can set your preferences to show all comments, always)

And rush on to Toys R Us.  They're now sellin... by Sister Begonia on Thursday, Dec 20, 2012 at 12:18:29 PM