10 INDISPENSABLE BROADCAST JOURNALIST'S WORDS/PHRASES

9.      “LET’S TALK TO …” or “WE TURN NOW TO …” [This is the approved way to throw it to a location reporter or a network “analyst” while you floss your teeth or replace your earpiece so you can hear your producer help you with the pronunciation of “Achmadinejad”, Zimbabwe,  or some other name or word.]

10.   “WE’LL BE RIGHT BACK” [The phrase that hopes the viewer won’t turn off the T.V.]  

Footnote:  It is amazing how many broadcast journalists, speakers and “experts” don’t realize that the words “etcetera”, “especially” and “escape” are not spelled “ekcetera”, “ekspecially” or “ekscape”; and that “nuclear” isn’t spelled “nookyouler”.  Oh, and just by the way, there is no such word as “snuck” … the word is “sneaked”.

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