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| Permalink View Article Stats Promoted to Headline (H4) on 6/27/11: Why Do People Believe Stupid Stuff, Even When They're Confronted With the Truth? Quicklink submitted by Meryl Ann Butler (Add your own quicklinks easily with the OpEdNews Quick Link Browser bookmark) |
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| The Misconception: When your beliefs are challenged with facts, you alter your opinions and incorporate the new information into your thinking. The Truth: When your deepest convictions are challenged by contradictory evidence, your beliefs get stronger. This 'backfire effect' helps explain how strange, ancient and kooky beliefs resist science, reason and reportage. |
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