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'Social Voting' Really Does Rock the Vote

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At www.wired.com

Brace yourself for a tidal wave of Facebook campaigning before November's U.S. presidential election. A study of 61 million Facebook users finds that using online social networks to urge people to vote has a much stronger effect on their voting behavior than spamming them with information via television ads or phone calls. The study comes hot on the heels of a Science paper originally published online on June 21, 2012 that tracked how people influence each other's online behavior through Facebook. A lingering question remained: Bottom line, will that online social influence translate to real-world behavior when people step away from the computer?

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At www.wired.com


 

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