Selling a New Generation on Guns

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opednews.com

"...the firearms industry has poured millions of dollars into a broad campaign to ensure its future by getting guns into the hands of more, and younger, children. The industry's strategies include giving firearms, ammunition and cash to youth groups; weakening state restrictions on hunting by young children; marketing an affordable military-style rifle for "junior shooters" and sponsoring semiautomatic-handgun competitions for youths; and developing a target-shooting video game that promotes brand-name weapons, with links to the Web sites of their makers" ...."Junior Shooters.. seeks to get children involved in the recreational use of firearms, once featured a smiling 15-year-old girl clutching a semiautomatic rifle.At the end of an accompanying article that extolled target shooting with a Bushmaster AR-15 -- an advertisement elsewhere in the magazine directed readers to a coupon..."

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At www.nytimes.com

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