Microtargeting: Not Just for Online Ads

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opednews.com Headlined to None 3/22/12

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At mediaproject.wesleyan.edu

he New York Times featured an article today on the increasing number of campaigns that are tailoring their advertising messages to different demographics over the internet. This tactic -- frequently referred to as microtargeting -- is not confined to online placements of campaign ads. In a newly published study appearing in Political Communication, two Wesleyan Media Project co-directors find evidence that, at least at the presidential level, campaigns are targeting specific audiences through television ads as well.

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At mediaproject.wesleyan.edu

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