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'Marshall McLuhan - You Know Nothing of My Work!' by Douglas Coupland

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The book will come in handy for those who parrot the phrase 'The medium is the message' -- the line that bore Mc ­Luhan into public consciousness -- without really understanding that the man who said it found the triumph of context over content to be profoundly depressing. We all know that McLuhan was a rock star, standing alongside Warhol and Leary in the '60s pantheon. Coupland argues persuasively that McLuhan thought differently because he was wired differently, with two arteries pumping blood to his brain. McLuhan is also placed on the spectrum of autism. Given his sensitivity to loud noises, love of ritual, distaste for physical contact and general obliviousness, it is not much of a stretch. 'When people get close together, they get more and more impatient with each other,' McLuhan said. 'The global village is a place of very arduous interfaces and very abrasive situations.'

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