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| Permalink View Article Stats (1 comment) Promoted to Headline (H4) on 5/12/11: Elgan: How to Pop your Internet 'Filter Bubble' Quicklink submitted by Margaret Bassett (Add your own quicklinks easily with the OpEdNews Quick Link Browser bookmark) |
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| Think you're on the Internet right now? Well, you're not. You're on your Internet. The exact version of the online world that you see is available only to you. Most of the major conduits through which you see the world online, including Google Search and Facebook, are gathering all kinds of data about you, then presenting you with a custom version of the world they think you're interested in. They're hiding or de-emphasizing the version of the world they assume you're not interested in. In the past two years, the biggest gatekeeper websites have gotten very good at figuring out what you want and giving it to you. What's wrong with that? There are downsides, according to a new book called The Filter Bubble: What the Internet Is Hiding From You. In a nutshell, the book argues that the sophisticated personalization engines improve things in the short run. But they dumb us down in long run |
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What?!
by Daniel Geery on Thursday, May 12, 2011 at 10:52:37 PM